B2B Retention Marketing Manager | Lifecycle Growth

DoorDash USA; Chicago (IL); On-site; USD 143,000 - 210,000; Full time

Job summary

DoorDash for Business is seeking a Manager of Retention Marketing to build and optimize lifecycle communications that drive adoption and activation of our B2B product suite for administrators and users. You will collaborate with product, eng, ops and marketing to deploy CRM across email, push, SMS, and in-app messages, thriving in a fast-paced environment with ownership and clear metrics.

The role focuses on developing personalized, scalable programs, executing campaigns end-to-end, and

Qualifications

• 5-7+ years of experience in marketing or growth, with 4+ years in lifecycle, email, CRM, or retention marketing.
• Experience in B2B / B2B2C a plus.
• Strong analytical skills and ability to run data-driven campaigns.
• Familiarity with CRM technology including ESPs (Braze experience a plus).
• Strong stakeholder management and ability to collaborate across teams.

Responsibilities

• Develop, test and implement CRM strategies to improve key business metrics for DoorDash for Business.
• Create strategy to personalize communications based on administrators and users.
• Execute end-to-end campaigns from strategy brief to launch.
• Manage cross-functional relationships to lead channel communications strategy.
• Oversee campaign strategy end-to-end including creative reviews, targeting, and feedback.
• Analyze campaign results, set benchmarks, and share regular performance reports.
• Align with partner teams to share best practices and insights.

Skills

Lifecycle marketing

CRM tools

Braze experience

Analytics

Cross-channel marketing

Stakeholder management

Data visualization

Education

Bachelor’s degree or equivalent experience

Tools

Tableau

Sigma

Braze

Job description

DoorDash for Business is seeking a Manager of Retention Marketing to build and optimize lifecycle communications that drive adoption and activation of our B2B product suite for administrators and users. You will collaborate with product, eng, ops and marketing to deploy CRM across email, push, SMS, and in-app messages, thriving in a fast-paced environment with ownership and clear metrics.

The role focuses on developing personalized, scalable programs, executing campaigns end-to-end, and