Lifecycle Marketing Manager — Multichannel, Remote-Friendly

10 Ancestry.com Operations Inc.; Draper (UT); On-site; USD 75,000 - 85,000; Full time

Benefits offered by this job

Health insurance

Dental and vision benefits

Comprehensive benefits

Job summary

Ancestry is seeking a Lifecycle Marketing Manager to design and optimize multi-channel customer communications based on lifecycle status (onboarding, engagement, retention, or win-back). You'll lead campaigns end-to-end and mentor junior team members.

You will work with MarTech, Product, Creative, Data, and Web Analytics to build triggered streams; require 3–5 years in lifecycle or retention marketing; proficiency with Braze or Salesforce Marketing Cloud and data tools.

Qualifications

• 3–5 years in lifecycle, email, or retention marketing.
• Experience with multi-channel campaigns (Email, Push, SMS, In‑App).
• Proficient with ESPs/CDPs (Braze, Salesforce Marketing Cloud).
• Strong collaborator who translates strategy into briefs and instructions.
• Analytical, data-driven storyteller who justifies updates with data.

Responsibilities

• Manage lifecycle programs end-to-end from concept to deployment.
• Formulate hypotheses and run structured A/B tests to improve metrics.
• Analyze multi-channel funnels to derive actionable insights.
• Oversee segmentation strategy for lifecycle segments.
• Partner with MarTech, Product, Creative, Data, and Web Analytics teams.

Skills

Lifecycle marketing

Email marketing

Retention marketing

A/B testing

Data analysis

Braze

Salesforce Marketing Cloud

Campaign management

Cross-functional collaboration

Tableau

Tools

Braze

Salesforce Marketing Cloud

Tableau

Job description

Ancestry is seeking a Lifecycle Marketing Manager to design and optimize multi-channel customer communications based on lifecycle status (onboarding, engagement, retention, or win-back). You'll lead campaigns end-to-end and mentor junior team members.

You will work with MarTech, Product, Creative, Data, and Web Analytics to build triggered streams; require 3–5 years in lifecycle or retention marketing; proficiency with Braze or Salesforce Marketing Cloud and data tools.