Lifecycle Marketing Manager - Multi-Channel Growth

Ancestry; Draper (UT); Hybrid; USD 75,000 - 85,000; Full time

Benefits offered by this job

Health insurance

Dental coverage

Vision care

Flexible work options

Job summary

Ancestry is seeking a Lifecycle Marketing Manager in Utah to lead multi-channel campaigns and drive onboarding, engagement, and retention strategies. You will own campaigns end-to-end, collaborating with product, creative, and data teams to optimize outcomes.

The role requires 3–5 years in lifecycle/retention marketing, proficiency with Braze or SFMC, and strong analytical skills to translate data into impactful creative briefs and execution plans.

Qualifications

• 3–5 years of lifecycle/retention marketing experience.
• Proven track record across multi-channel programs (Email, Push, SMS, In-App).
• Proficiency with ESPs/CDPs (Braze, SFMC) and analytics tools.
• Strong collaboration, translating strategy into briefs and execution instructions.
• Analytical, data-driven storyteller who justifies campaign updates.

Responsibilities

• Campaign Ownership: end-to-end lifecycle programs from concept to documentation.
• A/B Testing & Optimization: build hypotheses and run tests to improve metrics.
• Data-Driven Insights: analyze multi-channel funnels to extract actionable insights.
• Targeted Segmentation: oversee segmentation strategy for lifecycle segments.
• Cross-Functional Collaboration: work with MarTech, Product, Creative, Data teams.

Skills

Lifecycle marketing

Email marketing

Retention marketing

Analytical mindset

Collaboration

Education

Bachelor's degree in Marketing or related field

Tools

Braze

Salesforce Marketing Cloud

Tableau

Job description

Ancestry is seeking a Lifecycle Marketing Manager in Utah to lead multi-channel campaigns and drive onboarding, engagement, and retention strategies. You will own campaigns end-to-end, collaborating with product, creative, and data teams to optimize outcomes.

The role requires 3–5 years in lifecycle/retention marketing, proficiency with Braze or SFMC, and strong analytical skills to translate data into impactful creative briefs and execution plans.