Lifecycle Marketing Campaigns Lead (Braze)

10 Ancestry.com Operations Inc.; United States; Hybrid; USD 58,000 - 69,000; Full time

Job summary

The Marketing Production team at Ancestry powers direct-to-consumer engagement by translating marketing strategy into lifecycle campaigns. This Associate Manager role acts as a key execution hub within the CRM team, focusing on audience segmentation, campaign builds, technical troubleshooting, and deployment across email journeys.

You'll collaborate with CRM leads, data teams, and analytics to deliver highly personalized, high-impact experiences to our global audience in a fast-paced environment.

Qualifications

• 2+ years of hands-on experience in email marketing, lifecycle operations, or campaign execution.
• Proficiency with Braze, including Canvas, segment extensions, and Liquid scripting.
• Solid technical aptitude with HTML and CSS, plus dynamic personalization logic.
• Excellent attention to detail with strong project management and cross-functional coordination.
• Experience testing and troubleshooting campaign code, rendering, and audience targeting rules.

Responsibilities

• Build, test, dynamically personalize, and deploy complex lifecycle email campaigns using Braze.
• Manage audience segmentation using Liquid logic and Braze tools to target high-value cohorts.
• Perform end-to-end QA testing on template rendering, responsive design, and dynamic personalization.
• Troubleshoot campaign challenges, including dynamic code logic, HTML/CSS layout, JSON, and audience filters.
• Collaborate with CRM leads, creative teams, and developers to ensure timely, accurate marketing initiatives.

Skills

Braze

Liquid scripting

HTML/CSS

Email marketing

Lifecycle operations

Campaign execution

Tools

Braze

Litmus

Job description

The Marketing Production team at Ancestry powers direct-to-consumer engagement by translating marketing strategy into lifecycle campaigns. This Associate Manager role acts as a key execution hub within the CRM team, focusing on audience segmentation, campaign builds, technical troubleshooting, and deployment across email journeys.

You'll collaborate with CRM leads, data teams, and analytics to deliver highly personalized, high-impact experiences to our global audience in a fast-paced environment.