Marketing Manager, Lifecycle Marketing

Ancestry; Draper (UT); Hybrid; USD 75,000 - 85,000; Full time

Benefits offered by this job

Health insurance

Dental coverage

Vision care

Flexible work options

Job summary

Ancestry is seeking a Lifecycle Marketing Manager in Utah to lead multi-channel campaigns and drive onboarding, engagement, and retention strategies. You will own campaigns end-to-end, collaborating with product, creative, and data teams to optimize outcomes.

The role requires 3–5 years in lifecycle/retention marketing, proficiency with Braze or SFMC, and strong analytical skills to translate data into impactful creative briefs and execution plans.

Qualifications

• 3–5 years of lifecycle/retention marketing experience.
• Proven track record across multi-channel programs (Email, Push, SMS, In-App).
• Proficiency with ESPs/CDPs (Braze, SFMC) and analytics tools.
• Strong collaboration, translating strategy into briefs and execution instructions.
• Analytical, data-driven storyteller who justifies campaign updates.

Responsibilities

• Campaign Ownership: end-to-end lifecycle programs from concept to documentation.
• A/B Testing & Optimization: build hypotheses and run tests to improve metrics.
• Data-Driven Insights: analyze multi-channel funnels to extract actionable insights.
• Targeted Segmentation: oversee segmentation strategy for lifecycle segments.
• Cross-Functional Collaboration: work with MarTech, Product, Creative, Data teams.

Skills

Lifecycle marketing

Email marketing

Retention marketing

Analytical mindset

Collaboration

Education

Bachelor's degree in Marketing or related field

Tools

Braze

Salesforce Marketing Cloud

Tableau

Job description

About Ancestry:

When you join Ancestry, you join a human-centered company where every person’s story is important. Ancestry®, the global leader in family history, connects everyone with their past so they can discover, preserve, and share their unique family stories. With our unparalleled collection of more than 65 billion records, over 3.5 million subscribers, and over 27 million people in our growing DNA network, customers can discover their family story and gain a new level of understanding about their lives. Over the past 40 years, we’ve built trusted relationships with millions of people who have chosen us as the platform for discovering, preserving, and sharing the most important information about themselves and their families.

We are committed to our location flexible work approach, allowing you to choose to work in the nearest office, from your home, or a hybrid of both (subject to location restrictions and roles that are required to be in the office- see the full list of eligible US locations HERE). We will continue to hire and promote beyond the boundaries of our office locations, to enable broadened possibilities for employee diversity.

Together, we work every day to foster a work environment that's inclusive as well as diverse, and where our people can be themselves. Every idea and perspective is valued so that our products and services reflect the global and diverse clients we serve.

Ancestry encourages applications from minorities, women, the disabled, protected veterans and all other qualified applicants. Passionate about dedicating your work to enriching people’s lives? Join the curious.

The Lifecycle Marketing Manager is responsible for developing and optimizing multi-channel customer communications based on user lifecycle status (onboarding, engagement, retention, or win-back). This individual brings a strong mix of strategic thinking, program management, and data analysis to run high-performing campaigns autonomously while actively mentoring junior team members.

What you will do...

• Campaign Ownership: Manage lifecycle programs end-to-end from concept, strategy, and creative briefing to production, QA, deployment, analysis, and documentation.
• A/B Testing & Optimization: Formulate robust hypotheses and run structured A/B tests across copy, creative, and timing to consistently improve conversion and retention metrics.
• Data-Driven Insights: Analyze complex multi-channel campaign funnels using data visualization tools (like Tableau) to pull out actionable insights for future marketing iterations.
• Targeted Segmentation: Oversee the segmentation strategy for your designated part of the lifecycle, making recommendations for new behavioral or demographic segments.
• Cross-Functional Collaboration: Partner directly with MarTech, Product, Creative, Data, and Web Analytics teams to build automated, triggered communication streams.

Who you are…(

• 3–5 years of experience in lifecycle marketing, email marketing, or retention marketing (D2C or subscription backgrounds preferred).
• Proven track record of running successful multi-channel programs (Email, Push, SMS, In-App).
• Proficient with enterprise ESPs/CDPs (e.g., Braze, Salesforce Marketing Cloud) and analytics software.
• Strong collaborator who can turn high-level marketing strategy into precise creative briefs and technical execution instructions.
• Analytical self-starter comfortable using data to tell a narrative and justify campaign updates.

Why Ancestry?

Join a dedicated team working to connect millions of people with their past and enrich their futures. At Ancestry, you will play a role in pioneering legal solutions that shape the consumer genomics industry. Your contributions will help protect the privacy and stories of our customers while supporting a brand recognized and trusted around the world. We offer a collaborative workplace, competitive compensation, and the opportunity to make a meaningful difference.

Compensation

As a signatory of the ParityPledge in Support of Women and the ParityPledge in Support of People of Color, Ancestry values pay transparency and pay equity. We are pleased to share the base hourly range for this position: $75,000 - $ 85,000 with eligibility for bonus, equity and comprehensive benefits including health, dental and vision. The actual salary will vary by geographic region and job experience.

*Note: Disclosure as required by sb19-085(8-5-20) and sb1162(1-1-23).

Additional Information:

Ancestry is an Equal Opportunity Employer that makes employment decisions without regard to race, color, religious creed, national origin, ancestry, sex, pregnancy, sexual orientation, gender, gender identity, gender expression, age, mental or physical disability, medical condition, military or veteran status, citizenship, marital status, genetic information, or any other characteristic protected by applicable law. In addition, Ancestry will provide reasonable accommodations for qualified individuals with disabilities.

All job offers are contingent on a background check screen that complies with applicable law.For candidates who live in San Francisco, CA, pursuant to the San Francisco Fair Chance Ordinance, Ancestry will consider for employment qualified applicants with arrest and conviction records.

Ancestry is not accepting unsolicited assistance from search firms for this employment opportunity. All resumes submitted by search firms to any employee at Ancestry via-email, the Internet or in any form and/or method without a valid written search agreement in place for this position will be deemed the sole property of Ancestry. No fee will be paid in the event the candidate is hired by Ancestry as a result of the referral or through other means.