Lifecycle Marketing Growth Lead — Revenue Focus

Alterme; Lehi (UT); Remote; USD 90,000 - 130,000; Full time

Job summary

AlterMe is seeking a Lifecycle Marketing Manager in Lehi, UT (in-person preferred; remote US considered). You’ll own revenue-generation through lifecycle programs, build journeys, write copy, and optimize conversion using Braze and AI-powered insights.

You will fix funnel leaks, recover abandoned carts, and drive member engagement with data-driven tests and rapid iteration to surpass revenue targets.

Qualifications

• 3 to 7 years in lifecycle, CRM, or retention marketing at a DTC, subscription, or ecommerce business.
• Experience driving revenue lifts and articulating impact.
• Expertise in a modern marketing automation platform (Braze preferred).
• Editing HTML/CSS for email and basic design changes in Figma.
• Data-savvy with ability to use AI for performance analysis.
• Strong performance copywriting and growth mindset.
• Self-serve on data and performance.

Responsibilities

• Find and fix biggest revenue leaks across lifecycle programs and channels.
• Build, test, and optimize email journeys, flows, and campaigns in Braze.
• Write compelling copy and edit creative assets to drive conversions.
• Pull data, run tests, and measure impact; iterate quickly.
• Own marketing and promo calendar alignment with product and ecommerce.
• Develop onboarding and engagement journeys to maximize daily plan adoption.

Skills

Lifecycle marketing

CRM

Copywriting

Growth hacking

HTML/CSS editing

SQL

Data-driven decision making

Tools

Braze

Job description

AlterMe is seeking a Lifecycle Marketing Manager in Lehi, UT (in-person preferred; remote US considered). You’ll own revenue-generation through lifecycle programs, build journeys, write copy, and optimize conversion using Braze and AI-powered insights.

You will fix funnel leaks, recover abandoned carts, and drive member engagement with data-driven tests and rapid iteration to surpass revenue targets.