Lifecycle Marketing Lead: Multi-Channel Journeys

PDS; Seattle (WA); On-site; USD 110,000 - 150,000; Full time

Job summary

PDS is seeking an experienced Lifecycle Marketing Manager to drive customer engagement, retention, and lifecycle strategy across multiple product lines in Seattle. The role blends strategic thinking with hands-on execution, collaborating with product, engineering, analytics, growth, and marketing teams to deliver measurable business impact.

The ideal candidate is data-driven, highly autonomous, and able to build scalable customer journey programs that optimize outcomes across channels such as

Qualifications

• 5+ years of lifecycle marketing, CRM marketing, or growth marketing.
• Hands-on experience with Braze or a comparable customer engagement platform.
• Experience building and managing multi-step, multi-channel customer journeys.
• 3+ years of using data and analytics to drive marketing decisions and optimization.
• Strong A/B testing and experimentation experience.
• Collaborate with product and engineering teams on customer communication initiatives.
• Experience managing projects from strategy and planning through execution and performance analysis.
• Excellent communication, organizational, and stakeholder management skills.

Responsibilities

• Develop and execute lifecycle marketing strategies focused on engagement and retention.
• Design, build, and optimize multi-channel campaigns across email, push notifications, and in-app messaging.
• Create and manage customer journeys within Braze or a similar platform.
• Define testing hypotheses, run experiments, and analyze campaign performance for improvement.
• Partner with product and engineering to establish data requirements and scalable messaging infrastructure.
• Collaborate with growth, analytics, product marketing, creative, and design teams to align lifecycle initiatives with business goals.
• Build transactional and lifecycle programs integrated into product experiences.
• Establish and improve processes, workflows, and best practices for lifecycle marketing operations.

Skills

Lifecycle marketing

CRM marketing

Growth marketing

A/B testing

Tools

Braze

Job description

PDS is seeking an experienced Lifecycle Marketing Manager to drive customer engagement, retention, and lifecycle strategy across multiple product lines in Seattle. The role blends strategic thinking with hands-on execution, collaborating with product, engineering, analytics, growth, and marketing teams to deliver measurable business impact.

The ideal candidate is data-driven, highly autonomous, and able to build scalable customer journey programs that optimize outcomes across channels such as