Lifecycle Marketing Manager — Growth & Personalization

Chime Enterprise; San Francisco (CA); Presencial; USD 90 000 - 130 000; Tempo integral

Resumo da oferta

Chime is seeking a Lifecycle Marketing Manager to build and optimize campaigns spanning email, push, in-app, and SMS, guiding members from acquisition through retention. You’ll partner with data, analytics, and product teams to leverage lifecycle signals and AI-driven personalization to improve engagement and LTV.

The role emphasizes hands-on execution, rapid experimentation, and a focus on member experience. Join a fast-paced team driving growth and meaningful customer journeys at Chime.

Qualificações

• 2–4 years in lifecycle, CRM, or retention marketing with real campaign execution experience across at least one channel (email, push, in-app, or SMS).
• Hands-on experience with a marketing automation or CRM platform - Braze, Iterable, Klaviyo, or something similar.
• Detail-oriented: quality of output is important to you and you understand how it affects the member experience.
• Comfortable with data - you can read a dashboard, pull your own numbers, and figure out what the story is
• You use AI tools and have real enthusiasm for them; you've formed opinions from experimenting, not just reading about it
• Strong instincts about what makes a good (or bad) member experience, and you speak up about it
• Clear written and verbal communication - you can translate strategy into execution and results into a

Responsabilidades

• Build and manage lifecycle campaigns across email, push, in-app, and SMS - from brief through launch and measurement
• Think in journeys, not just individual sends - you'll map member flows based on what they do, where they are in their lifecycle, and what they need next
• Develop audience segments that go beyond demographics and reflect where members actually are in their relationship with Chime
• Run experiments and come back with a clear point of view on what worked, what didn't, and what to do next
• Work closely with data and analytics partners to understand campaign performance and what member behavior is telling us
• Use AI tools in your day-to-day - for drafting, content variation, personalization logic, or finding efficiencies.
• Respect and apply channel best practices and consider channel health in building your strategy and programming: deliverability, frequency, compliance, and the overall member experience
• Collaborate and build strong cross-functional relationships with creative, product, and other stakeholders to align on goals and get campaigns out the door

Conhecimentos

Lifecycle marketing

Campaign execution

Data analysis

AI tooling enthusiasm

Ferramentas

Braze

Iterable

Klaviyo

Descrição da oferta de emprego

Chime is seeking a Lifecycle Marketing Manager to build and optimize campaigns spanning email, push, in-app, and SMS, guiding members from acquisition through retention. You’ll partner with data, analytics, and product teams to leverage lifecycle signals and AI-driven personalization to improve engagement and LTV.

The role emphasizes hands-on execution, rapid experimentation, and a focus on member experience. Join a fast-paced team driving growth and meaningful customer journeys at Chime.