Full-Funnel Lifecycle Growth Marketer

Content Creators; New York, Northern (NY, KY); Hybrid; USD 139,000 - 181,000; Full time

Benefits offered by this job

In-office 4 days/week

Health benefits

Generous vacation

Parental leave

Wellness stipend

Commuter benefits

Job summary

Chime is seeking a Lifecycle Marketing Manager to design and optimize lifecycle programs that engage, retain, and grow members from funnel to long-term retention, with a focus on revenue and LTV. You will work across push, in-app, and out-of-app channels, coordinating with analytics and product teams to activate personalized experiences.

You will own diverse projects, exercise independent judgment, and drive cross-functional initiatives in a fast-paced FinTech environment.

Qualifications

• 4–6+ years in lifecycle, growth, or related marketing.
• Business-minded marketer focusing on revenue, LTV, and full funnel.
• Experience building segments and multi-channel campaigns.
• Strong experimentation and data-driven decision making.
• Ability to collaborate cross-functionally and exercise judgment.

Responsibilities

• Own full-funnel lifecycle strategy across channels.
• Define segments and translate into personalized campaigns.
• Run experiments to optimize evergreen campaigns and transactional communications.
• Develop channel guidelines and governance for communications.
• Collaborate with Product, Analytics, Engineering, Design, CRM, and more.

Skills

Lifecycle marketing

Segmentation

A/B testing

Analytics

Cross-functional collaboration

Tools

Braze

Looker

Job description

Chime is seeking a Lifecycle Marketing Manager to design and optimize lifecycle programs that engage, retain, and grow members from funnel to long-term retention, with a focus on revenue and LTV. You will work across push, in-app, and out-of-app channels, coordinating with analytics and product teams to activate personalized experiences.

You will own diverse projects, exercise independent judgment, and drive cross-functional initiatives in a fast-paced FinTech environment.