Lifecycle Marketing Lead: CRM, Email & AI Growth

The Chamberlain Group LLC; Oak Brook (IL); On-site; USD 130,000 - 209,000; Full time

Benefits offered by this job

Benefits package

401k

Incentive plan

Job summary

Chamberlain Group seeks a Senior Manager, Lifecycle Marketing to lead CRM email and SMS programs, driving revenue and subscriptions. The role partners across marketing, product, and analytics to optimize journeys, audiences, and data attributes while expanding AI-enabled capabilities.

Responsibilities include owning KPI dashboards, designing campaigns, and guiding cross-functional teams to deliver impactful lifecycle experiences that align with business goals.

Qualifications

• Bachelor's Degree in Business or Marketing.
• 7+ years of Marketing experience with Lifecycle, Email, SMS, CRM.
• 2-3+ years hands-on experience with Marketing Automation platforms (Braze, Salesforce Marketing Cloud, Pardot).

Responsibilities

• Own the lifecycle marketing strategy and execution for CRM across Email and SMS.
• Drive incremental revenue and subscriptions from CRM Journeys and optimize KPIs.
• Collaborate across teams to ensure campaigns launch with strong, results-driven execution.
• Advance data strategies and expand usage of Customer Experience capabilities.
• Lead dashboards and reports to showcase roadmap, learnings, and results.

Skills

Lifecycle Marketing

Email Marketing

Marketing Automation

Team Leadership

Cross-functional Collaboration

Education

Bachelor's Degree in Business or Marketing

Tools

Braze

Salesforce Marketing Cloud

Pardot

Job description

Chamberlain Group seeks a Senior Manager, Lifecycle Marketing to lead CRM email and SMS programs, driving revenue and subscriptions. The role partners across marketing, product, and analytics to optimize journeys, audiences, and data attributes while expanding AI-enabled capabilities.

Responsibilities include owning KPI dashboards, designing campaigns, and guiding cross-functional teams to deliver impactful lifecycle experiences that align with business goals.