Growth Leader, Enterprise B2B2C Marketing

Chime; New York (NY); On-site; USD 150,000 - 208,000; Full time

Benefits offered by this job

Bonus

Equity

Benefits

Job summary

Chime is hiring a Sr. Growth Marketing Manager to own and drive measurable growth across Chime Enterprise's B2B2C funnel, turning eligible employees at employer partners into enrolled, funded, and engaged Chime members.

You will sit at the intersection of growth strategy, experimentation, performance analytics, and product marketing craft, owning results and tradeoffs across paid, lifecycle, and in-product experiences while partnering with Product, Engineering, and Sales.

Qualifications

• 8+ years in growth marketing, product marketing, or related role.
• Proven experience driving measurable growth via experimentation and optimization.
• Experience marketing to end users through partner, employer, or channel relationships (B2B2C).

Responsibilities

• Own end-to-end growth strategy for Chime Enterprise's B2B2C funnel and quarterly/annual goals.
• Co-own planning with Enterprise Product, Engineering, and Analytics and Growth Marketing channel teams.
• Build a repeatable model for converting eligible employees into Chime members across partners.
• Drive funnel performance across paid, lifecycle, and owned surfaces.
• Own the Enterprise experimentation roadmap and decide what to scale or sunset.
• Lead creative and messaging execution for experiments and launches.
• Own incentives, promotions, and offers that drive qualified enrollment within guardrails.
• Partner with Lifecycle to connect enrollment, onboarding, and retention into one journey.
• Lead GTM for employer launches and build reusable playbooks and reporting.
• Track pacing against goals and translate results into briefs for leadership.

Skills

Growth marketing

Product marketing

Performance marketing

Analytics

Cross-functional collaboration

Tools

Looker

Braze

Customer.io

Job description

Chime is hiring a Sr. Growth Marketing Manager to own and drive measurable growth across Chime Enterprise's B2B2C funnel, turning eligible employees at employer partners into enrolled, funded, and engaged Chime members.

You will sit at the intersection of growth strategy, experimentation, performance analytics, and product marketing craft, owning results and tradeoffs across paid, lifecycle, and in-product experiences while partnering with Product, Engineering, and Sales.