Lifecycle Marketing Manager — Product-Led Growth

Deleteme Europe Ltd.; United States; On-site; USD 120,000 - 180,000; Full time

Benefits offered by this job

Comprehensive health benefits -Medical

401k retirement plan

Paid Parental Leave

Paid Time Off

Work From Home Stipend

Cell Phone Reimbursement

Fitness Membership Reimbursement

Child Care Reimbursement

DeleteMe Gold Membership

Discounted DM Plans for Friends and</n

Job summary

DeleteMe is seeking a Lifecycle Marketing Manager to lead consumer retention and engagement programs across the full customer lifecycle. This role goes beyond emails—it’s about building a product-integrated lifecycle engine that drives real behavioral change: more usage, more upgrades, and higher retention.

You’ll work closely with Product, Engineering, and Data teams to create high-impact lifecycle touchpoints, tackle churn with precision, and ensure that our messaging not only reaches the

Qualifications

• 6+ years in lifecycle marketing, retention, or product-led growth, preferably in consumer SaaS.
• Proven cross-functional collaboration with Product and Engineering to build personalized, product-integrated marketing.
• Deep knowledge of email deliverability, authentication (SPF, DKIM, DMARC), and CAN-SPAM/GDPR compliance.
• Experience with customer journeys in Braze, Iterable, Customer.io, or similar.

Responsibilities

• Own lifecycle strategy and execution from onboarding to retention, expansion, and winback across email, in-app, push, and SMS.
• Define and implement user-level triggers, event tracking, and product experiments tied to lifecycle outcomes.
• Map the customer journey, identify friction points, and communicate value throughout the member experience.
• Improve email deliverability and performance while maintaining sender reputation and compliance.
• Develop segmentation and personalization to reach the right user at the right time.
• Design upsell/expansion programs to convert users to annual plans and higher tiers.
• Run A/B testing and lift analysis to optimize conversion, engagement, and retention.
• Collaborate with Customer Support to reduce ticket volume via lifecycle interventions.
• Report on lifecycle KPIs and build dashboards for ongoing performance.

Skills

Lifecycle marketing

Retention

Product-led growth

Cross-functional collaboration

Project management

Communication

Data-driven

Tools

Braze

Iterable

Customer.io

SQL

Job description

DeleteMe is seeking a Lifecycle Marketing Manager to lead consumer retention and engagement programs across the full customer lifecycle. This role goes beyond emails—it’s about building a product-integrated lifecycle engine that drives real behavioral change: more usage, more upgrades, and higher retention.

You’ll work closely with Product, Engineering, and Data teams to create high-impact lifecycle touchpoints, tackle churn with precision, and ensure that our messaging not only reaches the