Lifecycle Marketing Manager, Fintech B2B Growth

WEX; Maine; On-site; USD 86,000 - 99,000; Full time

Benefits offered by this job

Health, dental and vision insurance

Retirement savings plan

Tuition reimbursement

Job summary

WEX is seeking an experienced lifecycle marketer to own the full lifecycle marketing plan for North American Mobility customers, from small business to strategic accounts. You will craft retention and adoption strategies, and drive product usage while meeting revenue targets.

You’ll lead cross-functional efforts with marketing and product, leveraging data to measure impact and optimize campaigns. A strong background in fintech or payments and collaboration skills are essential.

Qualifications

• Bachelor’s degree in Business, Marketing, or related field.
• 5+ years of B2B marketing experience in financial services/payments/fintech.

Responsibilities

• Develop and implement lifecycle programs to boost engagement, adoption and retention.
• Build multi-channel campaigns to drive ongoing usage and customer satisfaction.
• Track metrics like usage, churn and retention to optimize investments.

Skills

Lifecycle marketing

Retention strategies

Multi-channel campaigns

Marketing automation

Audience segmentation

Data analysis

Project management

Stakeholder collaboration

Education

Bachelor’s degree in Business or Marketing

Master's degree (preferred)

Tools

Gemini AI

Marketing automation software

Job description

WEX is seeking an experienced lifecycle marketer to own the full lifecycle marketing plan for North American Mobility customers, from small business to strategic accounts. You will craft retention and adoption strategies, and drive product usage while meeting revenue targets.

You’ll lead cross-functional efforts with marketing and product, leveraging data to measure impact and optimize campaigns. A strong background in fintech or payments and collaboration skills are essential.