Customer Lifecycle Marketing Manager

WEX Inc.; Maine; Hybrid; USD 86,000 - 99,000; Full time

Benefits offered by this job

Health, dental and vision insurance

401(k) retirement plan

Paid time off

Tuition reimbursement

Job summary

WEX Inc. is seeking a lifecycle marketer to own the full lifecycle and retention marketing for North American Mobility customers, from small businesses to strategic accounts. You will design and execute multi-channel campaigns to boost adoption, usage and long-term value.

The ideal candidate has 5+ years of B2B marketing in payments/fintech, strong analytics, and hands-on experience with marketing automation. You’ll partner with cross-functional teams to measure impact and optimize investments.

Qualifications

• Bachelor's degree in Business, Marketing or related field.
• 5+ years of B2B marketing experience in financial services, payments or fintech.
• Experience using marketing automation to execute lifecycle/retention campaigns.

Responsibilities

• Develop and implement lifecycle/retention campaigns across multi-channel channels.
• Track key metrics (usage, retention, churn) and optimize campaigns based on data.
• Partner with Digital Marketing and cross-functional teams to align strategies and budgets.
• Lead reporting and evaluation of campaign results to drive data-informed decisions.

Skills

Lifecycle marketing

Fintech experience

B2B marketing

Marketing automation

Data analysis

Education

Bachelor's degree in Business/Marketing

Tools

Marketing automation

Job description

About the Team/Role

This role is responsible for developing and executing the full lifecycle marketing plan across the full portfolio of North American Mobility customers ranging from small business to mid sized to strategic customers. You’ll create and implement strategies for lifecycle and retention marketing: fostering deeper customer engagement, increasing account adoption, driving product usage, and enhancing customer retention to maximize lifetime value (LTV).

Essential Duties & Responsibilities

The ideal candidate will have expertise in lifecycle marketing in fintech, payments or financial services, including retention/adoption strategies, with the ability to strategize and execute across the full funnel while meeting revenue and retention targets and campaign launch deadlines. They will be passionate about empowering our customers and driven to help them thrive and succeed. This position requires a proven ability to lead and collaborate with core business and marketing Stakeholders and have a strong action-bias. Success in this role requires compelling skills in marketing effectiveness measurement, audience segmentation, customer communications, and project management. Ideal candidates will have experience in the B2B payments or fintech landscape, a track record of delivering growth, and a passion for leveraging data to optimize performance and investment.

How you'll make an impact

Develop and implement ongoing programs & campaigns that enhance customer engagement, adoption, and retention, leading to measurable improvements in top-line and bottom-line growth. Build and execute multi-channel customer-focused campaigns to increase adoption, ongoing usage and customer retention & satisfaction. Spend time with customers to understand pain points, improve the customer experience, and tailor adoption strategies accordingly. Track key metrics (e.g., product usage, churn rates, retention rates) to evaluate the success of lifecycle initiatives and optimize investments.

Cross-Functional Impact

Partner with the business and Digital Marketing team to align on strategies for and execute on customer engagement. Manage risks and resolve issues impacting deliverables or objectives effectively. Deliver campaigns on time and on budget, ensuring efficient resource management. Lead ongoing reporting and evaluation of campaign results to drive data-informed decisions.

Experience you’ll bring

Bachelor’s degree in Business, Marketing, or related field, with 5+ years of B2B marketing experience, ideally in the Financial Industry, Payments or Fintech. Proven success in lifecycle/retention strategies across digital and multi-channel campaigns, using marketing automation technology to execute strategies. Strong quantitative, analytical, and pipeline management skills with the ability to synthesize data into actionable insights. Excellent organizational, communication, and interpersonal skills, with the ability to manage complex projects, influence stakeholders, and thrive in fast-paced, evolving environments.

Preferred Qualifications

Master's Degree AI Tool -- Gemini or Marketing Related software User AI – Open to utilizing technical skills to apply operational efficiencies and increase marketing intelligence

Pay Range

Base pay range represents the anticipated low and high end of the pay range for this position. Actual pay rates will vary and will be based on various factors, such as your qualifications, skills, competencies, and proficiency for the role. Base pay is one component of WEX's total compensation package. Most sales positions are eligible for commission under the terms of an applicable plan. Non-sales roles are typically eligible for a quarterly or annual bonus based on their role and applicable plan. WEX's comprehensive and market competitive benefits are designed to support your personal and professional well-being. Benefits include health, dental and vision insurances, retirement savings plan, paid time off, health savings account, flexible spending accounts, life insurance, disability insurance, tuition reimbursement, and more. Pay Range: $85,600.00 - $98,600.00

Company Overview

WEX is a global commerce platform that helps businesses solve for operational complexities like employee benefits, managing and mobilizing fleets, and streamlining payments. With over 6,500 employees, we work with large and small companies in more than 200 countries and territories, and can tailor our services to meet the unique needs of their businesses. For more information, check out the "About Us" section. Offering comprehensive and market competitive benefits, our offerings are designed to support your personal and professional well-being.

Equal Opportunity & Inclusive Hiring

WEX is an equal opportunity employer committed to diversity and inclusion in the workplace. All qualified applicants will receive consideration for employment without regard to sex, race, color, age, national origin, religion, sexual orientation, gender identity, protected veteran status, disability or other protected status. WEX promotes a drug-free workplace. Qualified individuals with a disability have the right to request a reasonable accommodation. If you require a reasonable accommodation as a result of your disability at any point in the job application process, please submit your request through our Reasonable Accommodation Request Form. This form is for accommodation requests only and cannot be used to inquire about the status of applications.