B2B Fintech Lifecycle Marketing Manager

WEX Inc.; Maine; Hybrid; USD 86,000 - 99,000; Full time

Benefits offered by this job

Health, dental and vision insurance

401(k) retirement plan

Paid time off

Tuition reimbursement

Job summary

WEX Inc. is seeking a lifecycle marketer to own the full lifecycle and retention marketing for North American Mobility customers, from small businesses to strategic accounts. You will design and execute multi-channel campaigns to boost adoption, usage and long-term value.

The ideal candidate has 5+ years of B2B marketing in payments/fintech, strong analytics, and hands-on experience with marketing automation. You’ll partner with cross-functional teams to measure impact and optimize investments.

Qualifications

• Bachelor's degree in Business, Marketing or related field.
• 5+ years of B2B marketing experience in financial services, payments or fintech.
• Experience using marketing automation to execute lifecycle/retention campaigns.

Responsibilities

• Develop and implement lifecycle/retention campaigns across multi-channel channels.
• Track key metrics (usage, retention, churn) and optimize campaigns based on data.
• Partner with Digital Marketing and cross-functional teams to align strategies and budgets.
• Lead reporting and evaluation of campaign results to drive data-informed decisions.

Skills

Lifecycle marketing

Fintech experience

B2B marketing

Marketing automation

Data analysis

Education

Bachelor's degree in Business/Marketing

Tools

Marketing automation

Job description

WEX Inc. is seeking a lifecycle marketer to own the full lifecycle and retention marketing for North American Mobility customers, from small businesses to strategic accounts. You will design and execute multi-channel campaigns to boost adoption, usage and long-term value.

The ideal candidate has 5+ years of B2B marketing in payments/fintech, strong analytics, and hands-on experience with marketing automation. You’ll partner with cross-functional teams to measure impact and optimize investments.