Remote Lifecycle Marketing Architect for Fintech Growth

Flex; United States; Remote; USD 130,000 - 160,000; Full time

Benefits offered by this job

Equity

Job summary

Flex is building a lifecycle marketing function from the ground up. We seek a seasoned marketer to own strategy, copy, and the technical infrastructure behind engagement across credit, banking, and AP automation.

You’ll work directly with RevOps, Engineering, and Data, shaping the systems and messaging for retention and growth in a regulated fintech environment. You’ll lead Canvas flows in Braze, manage data pipelines, and collaborate with Product and Legal to ensure compliant, effective

Qualifications

• 6–8+ years in lifecycle marketing, CRM, or retention marketing in fintech, financial services, or a regulated industry.
• Hands-on Braze experience with Canvas creation, not just campaigns.
• Working fluency with Segment/CDPs including identity resolution and data pipelines.
• Proven experience partnering with Engineering and Data to design event-based systems.
• Strategic ownership experience: defined lifecycle strategies and roadmaps.
• Strong analytical fluency to define KPIs and prioritize work.
• Comfort with ambiguity and zero-to-one building in fintech messaging.
• Bonus: experience with B2B, B2C, and data warehouse tools (BigQuery, dbt).

Responsibilities

• Own lifecycle marketing strategy end-to-end across acquisition follow-up, adoption, retention, and win-back across Flex products.
• Draft and own lifecycle messaging and copy, using AI tools, coordinating with Product, Legal, and Compliance for regulated audience.
• Define ownership boundaries between in-product and lifecycle communications to avoid duplication.
• Collaborate with Engineering and Data to design event-based triggers and data models for personalized journeys.
• Build and own Braze infrastructure: canvases, segmentation, content, and journey orchestration.
• Design and maintain Segment-to-Braze data pipeline with Data/Engineering for identity resolution and event tracking.
• Develop KPI framework and reporting to tie lifecycle performance to conversions and revenue.
• Prioritize infrastructure and campaigns in alignment with Flex’s current stage.
• Ensure all lifecycle comms comply with regulatory standards in fintech.
• Act as internal expert, briefing RevOps, Sales, CS, and Leadership on progress and strategy.

Skills

Lifecycle marketing

Braze

Iterable/Customer.io

Segment/CDP

Event-based systems

AI copywriting

Regulated fintech messaging

Tools

Braze

Iterable

Customer.io

Segment

BigQuery

dbt

Job description

Flex is building a lifecycle marketing function from the ground up. We seek a seasoned marketer to own strategy, copy, and the technical infrastructure behind engagement across credit, banking, and AP automation.

You’ll work directly with RevOps, Engineering, and Data, shaping the systems and messaging for retention and growth in a regulated fintech environment. You’ll lead Canvas flows in Braze, manage data pipelines, and collaborate with Product and Legal to ensure compliant, effective