Lifecycle Marketing Manager - Activation & Retention Lead

ERGO NEXT Insurance; Boston (MA); Hybrid; USD 149,000 - 171,000; Full time

Benefits offered by this job

Medical plan

Vision/dental

401(k)

Job summary

ERGO NEXT Insurance is seeking a Senior Lifecycle Marketing Manager in the Waltham area to own the full journey for express agents—from activation to long‑term retention. You will design onboarding experiences, drive conversion, and implement winback programs while collaborating with product, data, and engineering to improve engagement and LTV.

This role requires 7+ years in lifecycle marketing, hands-on deployment across major platforms, strong analytical skills, and a proven ability to lead

Qualifications

• 7+ yrs of lifecycle marketing experience including lead conversion, retention, and winback.
• 3+ yrs of hands-on execution and deployment experience with a marketing platform (Iterable, Braze, Bloomreach, SFMC, etc)
• Audacious thinker who can bring big ideas to the table.
• Self-starter who loves to build and moves with high velocity.
• Veteran of designing and running experiments.
• Strong analytical skills to measure impact, lift, and attribution.
• Has worked in dynamic and fast-paced environments while wearing multiple hats.
• Highly organized with excellent project management skills, adept at seamlessly managing multiple projects.

Responsibilities

• Conversion and Activation: Design and launch onboarding journeys to educate and motivate newly appointed agents to activate with high velocity with first portal visit, first quote, and first purchase.
• Retention: Build trust and celebrate milestones to foster customer relationship and loyalty; leverage incentives to increase production and prevent churn; design winback programs to re-activate lapsed agents.
• Execution and Analytics: Build and deploy automated programs across email, SMS, and direct mail; design experiments; analyze engagement and performance metrics using Bloomreach and Tableau.

Skills

Lifecycle marketing

Lead conversion

Retention

Winback

Analytics

Experiment design

Cross-functional collaboration

Tools

Iterable

Braze

Bloomreach

SFMC

Job description

ERGO NEXT Insurance is seeking a Senior Lifecycle Marketing Manager in the Waltham area to own the full journey for express agents—from activation to long‑term retention. You will design onboarding experiences, drive conversion, and implement winback programs while collaborating with product, data, and engineering to improve engagement and LTV.

This role requires 7+ years in lifecycle marketing, hands-on deployment across major platforms, strong analytical skills, and a proven ability to lead