Lifecycle Marketing Manager - Email & SMS Growth

Flex; San Francisco (CA); Hybrid; USD 132,000 - 165,000; Full time

Benefits offered by this job

401(k) match

Equity

Unlimited PTO

Parental leave

Relocation assistance (US)

Job summary

Flex, a hybrid FinTech with NYC roots and offices in New York and San Francisco, is seeking a Manager of Lifecycle Marketing. You will own lifecycle email/SMS campaigns, optimize performance, and apply data-driven insights to expand acquisition, retention, and reactivation.

Collaborate across marketing, product, and compliance teams to deliver measurable results. The role emphasizes A/B testing, segmentation, and innovative customer communications, with a strong focus on regulatory compliance

Qualifications

• 5+ years of lifecycle marketing email and SMS campaign management.
• Proficiency with email and SMS marketing platforms (Braze preferred).
• Strong data analysis to inform strategy and optimization.
• Experience with AI-assisted approaches for repeatable workflows.
• Proven track record in driving acquisition, retention and reactivation.
• Highly collaborative with cross-functional teams; strong stakeholder influence.
• Creative, innovative thinker with focus on user experience.
• Experience in risk or regulated industries preferred (financial services).

Responsibilities

• Develop, optimize, and execute lifecycle email and SMS campaigns.
• Lead A/B tests, segmentation, and performance analysis.
• Collaborate with creative, content, product, data, and compliance teams.
• Coordinate campaign planning, escalation, and post-campaign reporting.
• Ensure regulatory compliance (TCPA, GDPR, CAN-SPAM) across communications.

Skills

Lifecycle marketing

A/B testing

Data analysis

Cross-functional collaboration

Segmentation

Compliance knowledge

AI-assisted approaches

Acquisition strategy

Tools

Braze

Analytics tools

Job description

Flex, a hybrid FinTech with NYC roots and offices in New York and San Francisco, is seeking a Manager of Lifecycle Marketing. You will own lifecycle email/SMS campaigns, optimize performance, and apply data-driven insights to expand acquisition, retention, and reactivation.

Collaborate across marketing, product, and compliance teams to deliver measurable results. The role emphasizes A/B testing, segmentation, and innovative customer communications, with a strong focus on regulatory compliance