Customer Lifecycle Marketing Manager

WEX; Maine; On-site; USD 86,000 - 99,000; Full time

Benefits offered by this job

Health, dental and vision insurance

Retirement savings plan

Tuition reimbursement

Job summary

WEX is seeking an experienced lifecycle marketer to own the full lifecycle marketing plan for North American Mobility customers, from small business to strategic accounts. You will craft retention and adoption strategies, and drive product usage while meeting revenue targets.

You’ll lead cross-functional efforts with marketing and product, leveraging data to measure impact and optimize campaigns. A strong background in fintech or payments and collaboration skills are essential.

Qualifications

• Bachelor’s degree in Business, Marketing, or related field.
• 5+ years of B2B marketing experience in financial services/payments/fintech.

Responsibilities

• Develop and implement lifecycle programs to boost engagement, adoption and retention.
• Build multi-channel campaigns to drive ongoing usage and customer satisfaction.
• Track metrics like usage, churn and retention to optimize investments.

Skills

Lifecycle marketing

Retention strategies

Multi-channel campaigns

Marketing automation

Audience segmentation

Data analysis

Project management

Stakeholder collaboration

Education

Bachelor’s degree in Business or Marketing

Master's degree (preferred)

Tools

Gemini AI

Marketing automation software

Job description

About The Team/Role

This role is responsible for developing and executing the full lifecycle marketing plan across the full portfolio of North American Mobility customers ranging from small business to mid sized to strategic customers.

About The Team/Role

This role is responsible for developing and executing the full lifecycle marketing plan across the full portfolio of North American Mobility customers ranging from small business to mid sized to strategic customers. You’ll create and implement strategies for lifecycle and retention marketing: fostering deeper customer engagement, increasing account adoption, driving product usage, and enhancing customer retention to maximize lifetime value (LTV).

Essential Duties & Responsibilities

The ideal candidate will have expertise in lifecycle marketing in fintech, payments or financial services, including retention/adoption strategies, with the ability to strategize and execute across the full funnel while meeting revenue and retention targets and campaign launch deadlines. They will be passionate about empowering our customers and driven to help them thrive and succeed. This position requires a proven ability to lead and collaborate with core business and marketing Stakeholders and have a strong action-bias. Success in this role requires compelling skills in marketing effectiveness measurement, audience segmentation, customer communications, and project management. Ideal candidates will have experience in the B2B payments or fintech landscape, a track record of delivering growth, and a passion for leveraging data to optimize performance and investment.

How You'll Make An Impact

• Develop and implement ongoing programs & campaigns that enhance customer engagement, adoption, and retention, leading to measurable improvements in top-line and bottom-line growth.
• Build and execute multi-channel customer-focused campaigns to increase adoption, ongoing usage and customer retention & satisfaction.
• Spend time with customers to understand pain points, improve the customer experience, and tailor adoption strategies accordingly.
• Track key metrics (e.g., product usage, churn rates, retention rates) to evaluate the success of lifecycle initiatives and optimize investments.

Cross-Functional Impact

• Partner with the business and Digital Marketing team to align on strategies for and execute on customer engagement.
• Manage risks and resolve issues impacting deliverables or objectives effectively.
• Deliver campaigns on time and on budget, ensuring efficient resource management.
• Lead ongoing reporting and evaluation of campaign results to drive data-informed decisions.

Experience you'll bring

• Bachelor’s degree in Business, Marketing, or related field, with 5+ years of B2B marketing experience, ideally in the Financial Industry, Payments or Fintech.
• Proven success in lifecycle/retention strategies across digital and multi-channel campaigns, using marketing automation technology to execute strategies.
• Strong quantitative, analytical, and pipeline management skills with the ability to synthesize data into actionable insights.
• Excellent organizational, communication, and interpersonal skills, with the ability to manage complex projects, influence stakeholders, and thrive in fast-paced, evolving environments.
• Preferred Qualifications: Master's Degree
• AI Tool -- Gemini or Marketing Related software
• User AI - Open to utilizing technical skills to apply operational efficiencies and increase marketing intelligence

The base pay range represents the anticipated low and high end of the pay range for this position. Actual pay rates will vary and will be based on various factors, such as your qualifications, skills, competencies, and proficiency for the role. Base pay is one component of WEX's total compensation package. Most sales positions are eligible for commission under the terms of an applicable plan. Non-sales roles are typically eligible for a quarterly or annual bonus based on their role and applicable plan. WEX's comprehensive and market competitive benefits are designed to support your personal and professional well-being. Benefits include health, dental and vision insurances, retirement savings plan, paid time off, health savings account, flexible spending accounts, life insurance, disability insurance, tuition reimbursement, and more. For more information, check out the "About Us" section. Pay Range: $85,600.00 - $98,600.00