Lifecycle Growth Manager, B2B Fintech

WEX; United States; Remote; USD 86,000 - 99,000; Full time

Benefits offered by this job

Health, dental & vision insurance

Retirement savings plan

Paid time off

Health Savings Account

Flexible spending accounts

Life insurance

Disability insurance

Tuition reimbursement

Job summary

WEX is seeking a lifecycle marketing leader to drive the full lifecycle plan across NA Mobility customers from small business to strategic accounts. You will craft strategies to boost retention, adoption and product usage while maximizing LTV, spearheading campaigns across channels, and aligning with key stakeholders.

The role requires a data-driven mindset, strong project management, and expertise in fintech or payments marketing to deliver measurable growth and ROI.

Qualifications

• Bachelor’s degree in Business, Marketing, or related field with 5+ years of B2B marketing experience.
• Proven lifecycle/retention strategies across digital and multi-channel campaigns.
• Experience using marketing automation to execute strategies and measure impact.
• Strong quantitative, analytical skills and pipeline management ability.
• Excellent organizational and communication skills; adept at managing complex projects.
• Preferred Master’s Degree; familiarity with Gemini AI or similar marketing tools.
• Willingness to leverage AI for operational efficiencies and marketing intelligence.

Responsibilities

• Develop and implement ongoing lifecycle programs and campaigns to improve engagement, adoption and retention.
• Build multi-channel customer campaigns to increase ongoing usage and satisfaction.
• Engage with customers to understand pains and tailor adoption strategies accordingly.
• Track metrics like product usage, churn and retention to optimize investments.

Skills

Lifecycle Marketing

Retention Strategies

Marketing Automation

Analytics & Pipeline Management

Project Management

Stakeholder Collaboration

Education

Bachelor’s degree in Business or Marketing

Master’s Degree (Preferred)

Tools

Gemini AI

OpenAI

Job description

WEX is seeking a lifecycle marketing leader to drive the full lifecycle plan across NA Mobility customers from small business to strategic accounts. You will craft strategies to boost retention, adoption and product usage while maximizing LTV, spearheading campaigns across channels, and aligning with key stakeholders.

The role requires a data-driven mindset, strong project management, and expertise in fintech or payments marketing to deliver measurable growth and ROI.