Lifecycle Marketing Lead — Email & SMS Growth

Blueroot Health®; Middletown (CT); On-site; USD 80,000 - 110,000; Full time

Job summary

Blueroot Health is seeking a strategic Lifecycle Marketing Manager to own the end-to-end lifecycle program across our DTC brands. You will build and execute a unified email and SMS content strategy—from concept and copy to segmentation, send, and post-send analysis—driving retention, engagement, and revenue.

This hands-on role blends sharp copywriting with rigorous performance analysis. You’ll write content, build flows, run tests, and measure results using Klaviyo, HubSpot, Shopify, and SMS

Qualifications

• Minimum 5 years of professional experience in email marketing, with at least 2 years owning SMS or broader lifecycle marketing.
• Expert-level proficiency with Klaviyo and HubSpot; experience with an SMS platform such as Attentive, Postscript, or Klaviyo SMS.
• Proven copywriting skills with a portfolio of email and SMS work that drove measurable performance.
• Strong HTML coding skills for email template development and troubleshooting.
• Demonstrated experience building segmentation strategies, automated flows, and drip programs from scratch.
• Solid working knowledge of email deliverability (authentication, reputation, list hygiene) and SMS compliance (TCPA, CTIA, carrier filtering).
• Strong analytical skills and fluency in Excel; comfort pulling, interpreting, and presenting performance data.
• Excellent attention to detail, strategic thinking, and the ability to manage multiple brands and priorities in a fast-paced environment.

Responsibilities

• Develop and execute a comprehensive email and SMS content strategy across all Blueroot Health brands, aligned to acquisition, retention, and revenue goals.
• Own the editorial calendar for lifecycle communications, including campaigns, automated flows, transactional messages, and SMS sends.
• Write compelling, on-brand email and SMS copy — subject lines, preview text, body copy, and CTAs — tailored to each brand's voice and audience.
• Design and implement automated flows including welcome series, abandoned cart and browse recovery, post-purchase, win-back, replenishment, and cross-sell journeys.
• Plan and execute SMS campaigns and automations in compliance with TCPA, CTIA, and carrier guidelines, including list growth, consent management, and quiet hours.
• Build and refine audience segments using behavioral, transactional, and profile data to deliver relevant, personalized content at scale.
• Run a continuous testing program (A/B and multivariate) across subject lines, content, send times, offers, and channel mix; document learnings and apply them across the program.
• Analyze and report on channel performance using KPIs including open rate, CTR, conversion rate, revenue per recipient, list growth, unsubscribe and spam rates, and SMS-specific metrics (opt-in rate, CTR, revenue per send).
• Deliver regular performance readouts to the Director of Marketing Communications with clear insights and recommended next actions.
• Manage email deliverability — sender reputation, authentication (SPF, DKIM, DMARC), list hygiene, and inbox placement.
• Ensure all communications comply with GDPR, CAN-SPAM, TCPA, and other applicable regulations.
• Partner with design, brand, e-commerce, and customer service teams to align messaging, creative, and offers across touchpoints.
• Monitor industry trends, competitor programs, and emerging best practices in email and SMS, and bring forward recommendations.
• Perform other duties as assigned.

Skills

Copywriting

Analytics

Excel

HTML

Lifecycle marketing

Segmentation

Automation workflows

Strategic thinking

Tools

Klaviyo

HubSpot

Attentive / Postscript (SMS)

Shopify

Klaviyo SMS

Job description

Blueroot Health is seeking a strategic Lifecycle Marketing Manager to own the end-to-end lifecycle program across our DTC brands. You will build and execute a unified email and SMS content strategy—from concept and copy to segmentation, send, and post-send analysis—driving retention, engagement, and revenue.

This hands-on role blends sharp copywriting with rigorous performance analysis. You’ll write content, build flows, run tests, and measure results using Klaviyo, HubSpot, Shopify, and SMS