Lifecycle Marketing Manager: Email & SMS to Elevate Retention

NextDeavor; Santa Barbara (CA); On-site; USD 90,000 - 130,000; Full time

Job summary

NextDeavor is seeking a Lifecycle Marketing Manager to own email and SMS programs, optimizing customer journeys to boost retention and lifetime value. The role is based onsite in Santa Barbara, CA, reporting to Marketing with cross-functional collaboration across teams.

You will map journeys, launch campaigns in Klaviyo, and drive results by analyzing data, testing, and refining messaging. This is an in-house, on-site opportunity at NextDeavor.

Qualifications

• 4+ years of hands-on lifecycle, CRM, retention, or email marketing experience in DTC or ecommerce.
• Advanced Klaviyo expertise, including automated journeys, segmentation, testing, deliverability, and troubleshooting.
• Experience owning email and SMS programs from strategy through execution and reporting.
• Demonstrable track record of improving retention, repeat purchase, subscription performance, or customer lifetime value.
• Strong understanding of Shopify customer and order data, ecommerce events, and platform integrations.
• Strong analytical skills and the ability to turn performance data into actionable plans.
• Excellent QA habits across audiences, flow logic, timing, links, rendering, and exclusions.
• Strong writing, messaging, and creative judgment; high ownership and clear communication.

Responsibilities

• Own the email and SMS roadmap from lead capture through onboarding, post-purchase, retention, and reactivation.
• Build, QA, launch, and maintain campaigns and automated flows in Klaviyo.
• Map and improve welcome, abandonment, transactional, post-purchase, subscription onboarding and renewal, churn prevention, replenishment, cross-sell, and win-back journeys.
• Manage triggers, timing, conditional logic, exclusions, dynamic content, and integrations to protect deliverability and list health.
• Maintain a campaign calendar and reliable production process; partner with Content and Creative while owning accuracy and performance of sends.
• Use segmentation, testing, and structured experimentation across audiences, messaging, creative, offers, timing, and flow logic.
• Establish baselines and targets for lifecycle revenue, repeat purchase, subscription retention, churn, and customer lifetime value; maintain dashboards and share weekly performance and recommendations.
• Turn customer interviews, reviews, support themes, and purchase behavior into lifecycle and messaging improvements and improve referral and advocacy journeys.

Skills

Lifecycle marketing

Email marketing

SMS marketing

Klaviyo

Data analysis

Shopify integration

A/B testing

Cross-functional collaboration

Communication

Tools

Shopify

Stay.ai

Figma

Job description

NextDeavor is seeking a Lifecycle Marketing Manager to own email and SMS programs, optimizing customer journeys to boost retention and lifetime value. The role is based onsite in Santa Barbara, CA, reporting to Marketing with cross-functional collaboration across teams.

You will map journeys, launch campaigns in Klaviyo, and drive results by analyzing data, testing, and refining messaging. This is an in-house, on-site opportunity at NextDeavor.