Lifecycle Marketing Manager: Email & SMS Growth

Bruntworkwear; Reading (MA); Hybrid; USD 80,000 - 100,000; Full time

Benefits offered by this job

Healthcare

401(k) with match

Paid time off (PTO)

Performance bonus eligibility

Job summary

BRUNT Workwear is seeking a Retention Marketing Manager to own lifecycle marketing across SMS and Email, building multi‑step flows and segmentation with a data‑driven mindset. You’ll partner with the creative team to ensure compelling copy and design, and you’ll optimize performance through A/B testing and reporting.

You’ll lead the in‑house Klaviyo and Postscript strategies, ensuring deliverability, audience growth, and engagement while aligning with broader eCommerce initiatives.

Qualifications

• 2‑3+ years of hands‑on retention/lifecycle marketing experience, with demonstrated ownership of building Email and SMS programs.
• Deep, hands‑on expertise in Klaviyo and Postscript (or comparable ESP/SMS) with multi‑step flows delivery.
• Comfortable writing HTML/CSS and Liquid templating to personalize content.
• Strong Excel skills for pivot tables and dashboards.
• Strong segmentation and data analytics for lifecycle campaigns (RFM, LTV).
• Familiarity with data integrations between ESP/CDP and ecommerce platforms (Shopify).
• Experience with A/B testing and analytics tools.
• Ability to commute to the office in North Reading, MA 4X per week.

Responsibilities

• Lead the hands‑on build of SMS and Email flows in Klaviyo & Postscript, collaborating with the Email Marketing Associate and creative team.
• Tune the campaign calendar to prioritize revenue‑driving flows and campaigns.
• Own copy/design decisions and run an ongoing A/B testing program.
• Develop and maintain advanced customer segments from behavioral and transactional data.
• Drive reporting and dashboards for leadership on channel performance.

Skills

Klaviyo

Postscript

HTML/CSS

Liquid templating

Excel

Segmentation

A/B testing

SQL

Shopify data

Tools

Shopify

Rivo

Job description

BRUNT Workwear is seeking a Retention Marketing Manager to own lifecycle marketing across SMS and Email, building multi‑step flows and segmentation with a data‑driven mindset. You’ll partner with the creative team to ensure compelling copy and design, and you’ll optimize performance through A/B testing and reporting.

You’ll lead the in‑house Klaviyo and Postscript strategies, ensuring deliverability, audience growth, and engagement while aligning with broader eCommerce initiatives.