Lifecycle Marketing Lead — Email, SMS & Loyalty

Rails; Los Angeles (CA); On-site; USD 80,000 - 100,000; Full time

Job summary

A leading e-commerce company in Los Angeles is seeking a Retention Marketing Manager to enhance customer relationships through Email and SMS marketing strategies. You will own the retention strategy and lead cross-functional collaboration to drive engagement and growth. The ideal candidate has 4–6 years of experience in CRM marketing and proficiency with tools like Klaviyo and Excel. This role requires a strong presence in the Los Angeles office four days per week and offers a dynamic work environment.

Qualifications

• 4–6+ years of relevant experience in retention or CRM marketing, ideally in E-commerce or DTC.
• Proven track record of owning and scaling retention strategies, especially across Email and SMS.
• Experience managing loyalty programs and driving measurable growth.

Responsibilities

• Develop and lead the retention marketing strategy across Email and SMS channels.
• Own campaign planning and execution, overseeing content briefing and deployment.
• Manage the retention marketing calendar, ensuring alignment with brand priorities.

Skills

Retention marketing

CRM marketing

Email marketing

SMS marketing

Data analysis

Project management

Education

Bachelor's degree

Tools

Klaviyo

Attentive

Excel

Google Sheets

Asana

Job description

A leading e-commerce company in Los Angeles is seeking a Retention Marketing Manager to enhance customer relationships through Email and SMS marketing strategies. You will own the retention strategy and lead cross-functional collaboration to drive engagement and growth. The ideal candidate has 4–6 years of experience in CRM marketing and proficiency with tools like Klaviyo and Excel. This role requires a strong presence in the Los Angeles office four days per week and offers a dynamic work environment.