Lifecycle Marketing Manager: Retention & Growth for DTC

Roark; San Clemente (CA); Hybrid; USD 95,000 - 120,000; Full time

Benefits offered by this job

Complimentary meals provided 3x weekly

Generous product gift program and all

Company bonus program

5 year and 10 year Milestone travel

Medical, Dental, Vision insurance

Paid Gym Membership

401k with employer match

15 PTO days + anniversary day + 3 'FLO

Beach and giveback days

Dog friendly office

Job summary

melin, a brand of Archipelago Companies, seeks a Lifecycle Marketing Manager to own retention across Email, SMS,Referral, and emerging channels. You will design, execute, and optimize data-driven campaigns to boost repeat revenue, LTV, and brand engagement, focusing on reducing churn and growing the active file.

This in-office hybrid role requires 4 days in San Clemente, CA, with one day optional remote. You’ll use Klaviyo, Shopify, and BI tools to drive segmentation, testing, and incremental

Qualifications

• B.S. or B.A. degree in Marketing, Business, or related field (or equivalent 3+ years of direct industry experience).
• 4+ years of lifecycle/CRM/retention marketing experience within direct-to-consumer ecommerce, with hands-on ownership of email and SMS.
• Proven track record using Klaviyo (or similar enterprise ESPs) and Shopify to build dynamic segmentation and automated flows.
• Deep understanding of email best practices, deliverability, dynamic personalization, and lifecycle analytics.
• Demonstrated experience utilizing AI-driven marketing tech (predictive analytics, generative copywriting tools, automated segmentation algorithms).
• Exceptional attention to detail, project management skills, and a self-driven attitude with full ownership over channel performance.

Responsibilities

• GTM & Lifecycle Campaign Execution: Build, schedule, and execute all Email and SMS marketing campaigns aligned with the GTM calendar, ensuring error-free messaging and mobile-optimized design.
• Loyalty & Referral Management: Own loyalty and referral programs end-to-end (tier strategy, earn/redemption mechanics, points liability), measuring success by repeat rate and file retention.
• Subscriber Acquisition & File Growth: Drive onsite list capture, pop-up/form strategy, SMS growth, and traffic identity resolution, balancing capture targets with list quality and deliverability standards.
• Audience Logic & Paid Alignment: Build suppression logic to keep prospecting spend off active users, partner with paid media on targeting across channels.
• Inventory & Merchandising Sync: Coordinate with Merchandising to align messaging with inventory levels, product drops, and full-price sell-through goals.
• Post-Purchase & CX Experience: Partner with CX on transactional messaging, review solicitation, and return communications, using CX feedback to diagnose churn.
• DTC Revenue Forecasting: Deliver monthly revenue and active file forecasts that roll into the broader DTC business plan.
• Incrementality & Testing Roadmap: Design and execute holdout tests across major flows to measure incremental revenue.

Skills

Klaviyo

Shopify

Lifecycle analytics

Email marketing

SMS marketing

A/B testing

BI tools

Copywriting

Education

Bachelor's degree in Marketing or related field

3+ years direct industry experience

Tools

Tableau

Domo

GA4

Excel

Sheets

Adobe Creative Suite

CDPs

Job description

melin, a brand of Archipelago Companies, seeks a Lifecycle Marketing Manager to own retention across Email, SMS,Referral, and emerging channels. You will design, execute, and optimize data-driven campaigns to boost repeat revenue, LTV, and brand engagement, focusing on reducing churn and growing the active file.

This in-office hybrid role requires 4 days in San Clemente, CA, with one day optional remote. You’ll use Klaviyo, Shopify, and BI tools to drive segmentation, testing, and incremental