Lifecycle Marketing Manager

RENPHO; Irvine (CA); On-site; USD 90,000 - 130,000; Full time

Job summary

RENPHO is seeking a Lifecycle Marketing Manager to own the execution and optimization of customer communication across email and SMS. You will drive consistent, timely messaging throughout the customer journey, from initial engagement through post-purchase and reactivation, collaborating with the DTC team to support key business initiatives.

The role focuses on building lifecycle flows, executing campaigns, and improving segmentation and targeting to enhance overall messaging relevance for North

Qualifications

• 3–5+ years in email marketing, CRM, or lifecycle marketing within DTC.
• Hands-on experience with Klaviyo or similar platforms.
• Experience building and managing automated lifecycle flows.
• Strong execution, detail-oriented, and clear written communication for North American audiences.

Responsibilities

• Build and manage automated lifecycle flows (welcome, post-purchase, win-back, etc.).
• Execute weekly email and SMS campaigns aligned with DTC priorities (promotions, product launches, seasonal moments).
• Develop and apply customer segmentation to improve targeting and personalization.
• Maintain CRM platform operations: campaign setup, data quality, deliverability standards.
• Track performance across campaigns and flows to support optimization and testing.
• Partner with DTC, Creative, and Web teams to ensure accurate execution across all touchpoints.

Skills

Email marketing

CRM

Lifecycle marketing

Klaviyo

Segmentation

Campaign testing

Detail-oriented

NA audience

Tools

Klaviyo Platform

Job description

At RENPHO, our mission is to make wellness accessible, practical, and part of everyday life. We design smart, user-friendly products—from body composition scales to massage and fitness devices that seamlessly integrate technology with personal well-being.

Since our founding in 2016, RENPHO has grown into a leading global brand in consumer health technology, serving over 20 million users worldwide. Our products are trusted by customers across major marketplaces, including Amazon, where we have established a strong market presence.

As we continue to expand globally, we remain focused on innovation, data-driven insights, and delivering meaningful experiences that help people better understand and improve their wellness and health journey .

About the Role

Renpho is seeking a Lifecycle Marketing Manager to own the execution and optimization of customer communication across email and SMS.

This role will ensure consistent, timely, and relevant messaging throughout the customer journey, from initial engagement through post-purchase and reactivation. Working closely with the DTC team, this role will support key business initiatives by improving how and when we communicate with our customers.

Key Responsibilities

• Build and manage automated lifecycle flows (welcome, post-purchase, win-back, etc.), ensuring consistent communication across key customer stages
• Execute weekly email and SMS campaigns aligned with DTC priorities, including promotions, product launches, and seasonal moments
• Develop and apply customer segmentation to improve targeting, personalization, and overall relevance of messaging
• Maintain CRM platform operations, including campaign setup, data quality, and deliverability standards
• Track performance across campaigns and flows, providing insights to support ongoing optimization and testing
• Partner with DTC, Creative, and Web teams to ensure accurate, timely, and consistent execution across all customer touchpoints

Qualifications

• 3–5+ years in email marketing, CRM, or lifecycle marketing within DTC
• Hands‑on experience with Klaviyo or similar platforms
• Experience building and managing automated lifecycle flows
• Strong execution skills with attention to detail and follow-through
• Basic understanding of segmentation, testing, and campaign performance
• Clear written communication skills for North American audiences

What Success Looks Like

• Consistent execution of campaigns and lifecycle flows across key business moments
• Improved structure and coverage of lifecycle communication across the customer journey
• Strong CRM platform organization, data quality, and deliverability
• Clear visibility into performance to support DTC decision-making