Lifecycle Marketing Pro — Email & SMS (Hybrid LA)

Digitailor; Los Angeles (CA); Hybrid; USD 67,000 - 95,000; Full time

Job summary

Everlane in Los Angeles is seeking a Retention Marketing Specialist to build and optimize our email and SMS programs, focusing on lifecycle flows from welcome to churn-risk. You’ll design, test, and deploy campaigns, partnering with the Retention Marketing Manager to surface opportunities for stronger targeting and personalization.

You will collaborate with cross-functional partners across the business, ensure deliverability and compliance, and analyze performance to drive customer loyalty and

Qualifications

• 2+ years in email/SMS or lifecycle marketing.
• Hands-on with ESP platforms like Klaviyo, Attentive, Emarsys.
• Strong HTML knowledge for building emails.
• A test-and-learn mentality and curiosity about what drives customer behavior.
• QA-first approach to campaign execution and data-informed decisions.
• Collaborative with cross-functional teams.

Responsibilities

• Build, test, and deploy campaigns across email and SMS.
• Partner on segmentation strategies and lifecycle flows.
• Support list hygiene, deliverability, and compliance.
• Prepare and leverage email/SMS reporting to inform strategy.

Skills

Email marketing

Lifecycle marketing

HTML

Klaviyo/Attentive/Emarsys

QA-minded

Data-driven segmentation

Collaboration

Tools

Klaviyo

Attentive

Emarsys

HTML/CSS

Job description

Everlane in Los Angeles is seeking a Retention Marketing Specialist to build and optimize our email and SMS programs, focusing on lifecycle flows from welcome to churn-risk. You’ll design, test, and deploy campaigns, partnering with the Retention Marketing Manager to surface opportunities for stronger targeting and personalization.

You will collaborate with cross-functional partners across the business, ensure deliverability and compliance, and analyze performance to drive customer loyalty and