Lifecycle Marketing Manager, Email & SMS

Framebridge; United States; On-site; USD 110,000 - 120,000; Full time

Benefits offered by this job

Medical, dental, and vision benefits

401(k) retirement plan

Parental leave and return program

Flexible Time Off

Paid holidays

Framebridge employee Free Frame codes

Short-term disability and Life/AD&D

Employee Assistance Program (EAP)

Learning and development opportunities

Job summary

Framebridge is seeking a Marketing Manager, Email & SMS to lead lifecycle marketing across email and SMS. You will own the communications strategy, calendar, and end-to-end campaign execution, partnering with Creative, eCommerce, Retail, and Analytics to drive engagement, retention, and revenue throughout the customer journey.

You will optimize programs through testing, segmentation, personalization, and performance analysis while reporting to the VP of Brand Marketing and shaping future

Qualifications

• 4–6+ years of experience in CRM, lifecycle marketing, email marketing, SMS marketing, or marketing automation.
• Proven experience developing and executing lifecycle marketing strategies that drive engagement and revenue.
• Hands-on experience with lifecycle marketing platforms such as Klaviyo, including segmentation, personalization, and automation.

Responsibilities

• Own and evolve Framebridge’s email and SMS strategy and marketing calendar across campaigns and launches.
• Lead end-to-end execution of email and SMS campaigns, automated journeys, and transactional communications.
• Develop and scale subscriber acquisition, customer journeys, segmentation, and personalization strategies.
• Partner cross-functionally with Creative, eCommerce, Paid Media, Retail, Merchandising, and Brand Marketing to translate objectives into campaigns.
• Lead creative briefing for email and SMS, ensuring alignment with brand strategies.
• Develop and maintain a testing roadmap to improve channel performance.
• Monitor and report on email and SMS performance, translating results into insights for revenue planning.
• Establish and maintain best practices across deliverability, compliance, and execution standards.
• Serve as SME for Klaviyo and other lifecycle platforms, optimizing tools and workflows.
• Manage external partners and vendors supporting email and SMS marketing initiatives.

Skills

CRM

Lifecycle marketing

Email marketing

SMS marketing

Marketing automation

Klaviyo

GA4

Analytics

Project management

Communication

Tools

Klaviyo

GA4

Job description

Framebridge is seeking a Marketing Manager, Email & SMS to lead lifecycle marketing across email and SMS. You will own the communications strategy, calendar, and end-to-end campaign execution, partnering with Creative, eCommerce, Retail, and Analytics to drive engagement, retention, and revenue throughout the customer journey.

You will optimize programs through testing, segmentation, personalization, and performance analysis while reporting to the VP of Brand Marketing and shaping future