Lifecycle Marketing Pro: Email & SMS Campaigns (Braze)

Forbes Advisor; Wilmington (DE); Remote; USD 70,000 - 100,000; Full time

Job summary

Forbes Advisor is seeking a Lifecycle Marketing Executive to orchestrate end-to-end lifecycle campaigns across email, SMS, and other channels. You will work with the CRM Manager and cross-functional teams to build journeys, set up audiences, and ship campaigns with high quality and on time.

You will analyze performance, iterate on insights, and contribute to a data-driven test-and-learn roadmap. This hands-on role emphasizes execution, optimization, and clear communication.

Qualifications

• 2+ years of hands-on experience working directly in lifecycle/CRM in a D2C or comparison business.
• Highly organized and detail-oriented, with a track record of delivering accurate work to deadlines.
• A self-starter and clear communicator who enjoys collaborating across teams.
• Comfortable working with data and quick to learn new tools.
• Nice to have: hands-on experience with Braze, or an equivalent customer engagement platform.

Responsibilities

• Build, schedule, and send lifecycle campaigns across email, SMS, and beyond, ensuring accuracy and on-time sends.
• Set up customer journeys, audience segments, and messaging templates in Braze.
• Manage campaign timelines and keep stakeholders updated on progress.
• QA campaigns end-to-end before launch, checking content, links, segments, and rendering.
• Produce and adapt campaign copy in partnership with internal teams.
• Build campaign visuals with Design team and ensure creative consistency across campaigns.
• Contribute ideas to grow lifetime value, upsell, and cross-sell and help run the test-and-learn roadmap.
• Pull campaign reporting from Braze/Tableau and track performance against KPIs.

Skills

Lifecycle marketing

CRM

Email campaigns

Braze

Data analysis

Cross-team collaboration

Tools

Braze

Tableau

Job description

Forbes Advisor is seeking a Lifecycle Marketing Executive to orchestrate end-to-end lifecycle campaigns across email, SMS, and other channels. You will work with the CRM Manager and cross-functional teams to build journeys, set up audiences, and ship campaigns with high quality and on time.

You will analyze performance, iterate on insights, and contribute to a data-driven test-and-learn roadmap. This hands-on role emphasizes execution, optimization, and clear communication.