Lifecycle Marketing Maestro: Email & Retention

Woom Bikes; Austin (TX); Hybrid; USD 65,000 - 95,000; Full time

Benefits offered by this job

Generous healthcare options

Paid time off

Discounts on woom bikes and gear

Job summary

Woom Bikes is seeking an Email & Lifecycle Management Specialist to own end-to-end lifecycle programs across North America, driving retention and revenue while delivering joyful customer journeys.

Work with Marketing, E-commerce, Customer Experience and partners to test, personalize, and scale campaigns across email, SMS, referrals and rewards; you’ll map journeys, segment audiences, and optimize campaigns.

Qualifications

• 5+ years in lifecycle marketing, email & SMS marketing, activation and engagement for CPG brands.
• Deep knowledge of and hands-on experience with Emarsys.
• Expertise in A/B testing methodologies and KPI improvement.
• Strong experience in consumer journey mapping, building audiences, segments and trigger logic.
• Basic HTML knowledge to ensure email templates are responsive across devices.
• Adaptability to a dynamic, fast-paced environment.
• Data-driven mindset with Excel reporting and pivot tables.

Responsibilities

• End-to-end management of email, SMS, referral, rewards and other lifecycle programs on the North American market to hit revenue targets and reduce churn.
• Create creative briefs communicating objectives, best practices and expected results.
• Guide segmentation and messaging journeys; brief new creative; run a/b tests across channels.
• Implement automated lifecycle campaigns based on purchase behavior and customer data; optimize email campaigns.
• Continuously test and optimize tactics based on data insights to improve lifecycle effectiveness.
• Collaborate cross-functionally with Marketing, E‑commerce, Customer Experience, B2B, Supply Chain and agencies/vendors.
• Gather insights with customer service and sales to inform personas and journey mapping.
• Report campaign performance weekly, monthly and quarterly to the wider team.
• Monitor market trends to drive new messaging and channels.
• Own and manage the complete send calendar to support business objectives.

Skills

Lifecycle marketing

Email & SMS marketing

Customer activation

Emarsys

A/B testing

Journey mapping

HTML basics

Data analytics

Tools

Emarsys

Job description

Woom Bikes is seeking an Email & Lifecycle Management Specialist to own end-to-end lifecycle programs across North America, driving retention and revenue while delivering joyful customer journeys.

Work with Marketing, E-commerce, Customer Experience and partners to test, personalize, and scale campaigns across email, SMS, referrals and rewards; you’ll map journeys, segment audiences, and optimize campaigns.