Email &Lifecycle Management Specialist

woom; Austin (TX); On-site; USD 90,000 - 125,000; Full time

Benefits offered by this job

Competitive salary

Healthcare options

Paid time off

Discounts on woom bikes and gear

Learning & Development

Mission-driven role

Job summary

woom is seeking an Email & Lifecycle Management Specialist to own end-to-end lifecycle programs across NA markets. You will craft engaging emails and SMS, segment audiences, and run A/B tests to boost retention, LTV, and revenue growth.

You will collaborate with Marketing, E-commerce, CX, and Supply Chain, ensuring campaigns align with company goals. A data-driven mindset and basic HTML knowledge are essential.

Qualifications

• 5+ years in lifecycle marketing, email & SMS for consumer brands.
• Experience building omnichannel customer journeys and segments.
• Familiarity with automated lifecycle campaigns and performance testing.
• Proficiency with data-driven optimization and KPI improvement.
• Basic HTML knowledge for responsive email templates.
• Ability to collaborate cross-functionally and communicate clearly.

Responsibilities

• Lead end-to-end email, SMS, referral, rewards, and other programs for NA region to hit revenue targets.
• Create briefs communicating objectives, content strategy, and expected results.
• Design and optimize segmentation and messaging journeys with A/B tests.
• Manage and optimize campaigns aligned with business goals across channels.

Skills

Lifecycle marketing

Email marketing

SMS marketing

A/B testing

Customer journey mapping

Data-driven mindset

HTML basics

Excel reports

Tools

Emarsys

Job description

Ready to Be a Woom Email & Lifecycle Management Specialist? Join Our Team!

Are you a data-driven individual who thrives at the intersection of creativity and performance?

Do you have a passion for building meaningful customer journeys that spark joy and drive impact? At woom, we're not just making bikes; we're inspiring confidence, joy, and freedom for riders big and small!

We're looking for an Email & Lifecycle Management Specialist
who can bring expertise, heart, and collaboration to our growing team. In this role, you’ll lead and scale lifecycle programs that deepen customer relationships, strengthen retention, and drive sustainable revenue growth - making sure the woom journey is nothing short of extraordinary.

What You’ll Do

As a Email & Lifecycle Management Specialist, you’ll:

• Be responsible for the end-to-end management of email, SMS, referral, rewards, leads generation and other customer retention and acquisition programs on the North American market to hit regional revenue targets, improve LTV, grow AOV and reduce churn.
• Compose creative briefs that clearly communicate business objectives, best practices, considerations for engaging content, and desired results
• Guide customer segmentation and messaging journeys to brief in new creative, a/b tests across email, SMS, referral and rewards; continuously find innovative ways to make the customer journey more personalized and omnichannel
• Implement automated lifecycle campaigns through segmentation, based on purchase behaviors and customer dataManage and optimize email marketing campaigns, ensuring integration and alignment with overall business objectives
• Continuously test and optimize marketing tactics based on the latest trends and data insights to enhance lifecycle marketing effectiveness
• Cross-functional collaboration with Marketing, E-commerce, Customer Experience, B2B, Supply Chain, and third party agencies/vendors to scale programs
• Work with customer service and sales channel leads to gather insights and feedback, informing customer personas and journey mapping
• Report on campaign, channel, program performance on a weekly, monthly and quarterly basis, sharing out findings and insights with the wider team
• Keep a pulse on the competitive landscape and market trends to drive new messaging, channels, and innovative ideas
• Own and manage the complete send calendar to support business objectives

What You Bring to the Woom Wheelhouse

• Approx 5 years+ of experience in lifecycle marketing, email & SMS marketing, customer activation, and engagement, for CPG brands
• Deep knowledge of and hands‑on experience with Emarsys
• Expertise in A/B testing methodologies and driving KPI improvement
• Strong experience in consumer journey mapping, with the ability to build intricate audiences, user segments and trigger logic
• Basic HTML knowledge to ensure email templates are responsive and functional across all devices
• Adaptability to a dynamic, fast‑paced environment is essential
• A data‑obsessed mindset, not being fearful of creating Excel reports and pivot tables

Bonus Points (Woom Wishes!)

• Bike knowledge
• Experience with loyalty and/or referral programs is a plus!

Why You’ll Love Rolling With Us

• Competitive salary and benefits
• Generous healthcare options
• Paid time off that encourages balance and adventure
• Discounts on woom bikes and gear (for you and your family!)
• Learning and Development opportunities
• A mission-driven role with the chance to impact childhood experiences worldwide

More About Woom

We build bikes for children, not just smaller versions of adult bikes. From balance bikes for toddlers to first gears and beyond, our bikes are designed with kids in mind — lightweight, safe, and made to grow with them.

At woom, we believe every child deserves the freedom and confidence that comes from learning to ride. Our products are built to inspire joy, create memories, and empower families.

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.