Lifecycle & Retention Growth Manager (Remote)

the-global-talent-co; United States; Remote; CLP 26,784,000 - 46,872,000; Full time

Job summary

The-global-talent-co is seeking a Lifecycle & Retention Marketing Manager to own the customer journey across email, SMS, loyalty, and retention programs. You will strategize and execute campaigns, build automations, and analyze customer behavior to optimize performance.

Collaborating with Ecommerce, Paid Media, Customer Experience, and Creative teams, you will ensure messages are timely and personalized, driving retention and lifetime value in a fast-growing DTC brand.

Qualifications

• 3+ years of lifecycle marketing, e-commerce, or digital marketing experience with hands-on Shopify experience.
• Direct experience running email marketing flows — Klaviyo experience preferred.
• Direct experience running e-commerce loyalty programming.

Responsibilities

• Own the email marketing calendar for campaigns, launches, and journeys.
• Build and optimize lifecycle flows: welcome, abandon cart, post-purchase, win-back, re-engagement.
• Segment audiences to improve relevance, engagement, and revenue.

Skills

Analytical mindset

Cross-functional collaboration

Strong communication

Education

Bachelor's degree in Marketing or related field

Tools

Klaviyo

Shopify

Job description

The-global-talent-co is seeking a Lifecycle & Retention Marketing Manager to own the customer journey across email, SMS, loyalty, and retention programs. You will strategize and execute campaigns, build automations, and analyze customer behavior to optimize performance.

Collaborating with Ecommerce, Paid Media, Customer Experience, and Creative teams, you will ensure messages are timely and personalized, driving retention and lifetime value in a fast-growing DTC brand.