Email &Lifecycle Management Specialist

Woom Bikes; Austin (TX); Hybrid; USD 65,000 - 95,000; Full time

Benefits offered by this job

Generous healthcare options

Paid time off

Discounts on woom bikes and gear

Job summary

Woom Bikes is seeking an Email & Lifecycle Management Specialist to own end-to-end lifecycle programs across North America, driving retention and revenue while delivering joyful customer journeys.

Work with Marketing, E-commerce, Customer Experience and partners to test, personalize, and scale campaigns across email, SMS, referrals and rewards; you’ll map journeys, segment audiences, and optimize campaigns.

Qualifications

• 5+ years in lifecycle marketing, email & SMS marketing, activation and engagement for CPG brands.
• Deep knowledge of and hands-on experience with Emarsys.
• Expertise in A/B testing methodologies and KPI improvement.
• Strong experience in consumer journey mapping, building audiences, segments and trigger logic.
• Basic HTML knowledge to ensure email templates are responsive across devices.
• Adaptability to a dynamic, fast-paced environment.
• Data-driven mindset with Excel reporting and pivot tables.

Responsibilities

• End-to-end management of email, SMS, referral, rewards and other lifecycle programs on the North American market to hit revenue targets and reduce churn.
• Create creative briefs communicating objectives, best practices and expected results.
• Guide segmentation and messaging journeys; brief new creative; run a/b tests across channels.
• Implement automated lifecycle campaigns based on purchase behavior and customer data; optimize email campaigns.
• Continuously test and optimize tactics based on data insights to improve lifecycle effectiveness.
• Collaborate cross-functionally with Marketing, E‑commerce, Customer Experience, B2B, Supply Chain and agencies/vendors.
• Gather insights with customer service and sales to inform personas and journey mapping.
• Report campaign performance weekly, monthly and quarterly to the wider team.
• Monitor market trends to drive new messaging and channels.
• Own and manage the complete send calendar to support business objectives.

Skills

Lifecycle marketing

Email & SMS marketing

Customer activation

Emarsys

A/B testing

Journey mapping

HTML basics

Data analytics

Tools

Emarsys

Job description

Ready to Be a Woom Email & Lifecycle Management Specialist? Join Our Team!

Are you a data-driven individual who thrives at the intersection of creativity and performance?

Do you have a passion for building meaningful customer journeys that spark joy and drive impact? At woom, we're not just making bikes; we're inspiring confidence, joy, and freedom for riders big and small!

We're looking for an Email & Lifecycle Management Specialist
who can bring expertise, heart, and collaboration to our growing team. In this role, you’ll lead and scale lifecycle programs that deepen customer relationships, strengthen retention, and drive sustainable revenue growth - making sure the woom journey is nothing short of extraordinary.

What You’ll Do

As a Email & Lifecycle Management Specialist, you’ll:

• Be responsible for the end-to-end management of email, SMS, referral, rewards, leads generation and other customer retention and acquisition programs on the North American market to hit regional revenue targets, improve LTV, grow AOV and reduce churn.
• Compose creative briefs that clearly communicate business objectives, best practices, considerations for engaging content, and desired results
• Guide customer segmentation and messaging journeys to brief in new creative, a/b tests across email, SMS, referral and rewards; continuously find innovative ways to make the customer journey more personalized and omnichannel
• Implement automated lifecycle campaigns through segmentation, based on purchase behaviors and customer dataManage and optimize email marketing campaigns, ensuring integration and alignment with overall business objectives
• Continuously test and optimize marketing tactics based on the latest trends and data insights to enhance lifecycle marketing effectiveness
• Cross-functional collaboration with Marketing, E-commerce, Customer Experience, B2B, Supply Chain, and third party agencies/vendors to scale programs
• Work with customer service and sales channel leads to gather insights and feedback, informing customer personas and journey mapping
• Report on campaign, channel, program performance on a weekly, monthly and quarterly basis, sharing out findings and insights with the wider team
• Keep a pulse on the competitive landscape and market trends to drive new messaging, channels, and innovative ideas
• Own and manage the complete send calendar to support business objectives

What You Bring to the Woom Wheelhouse

• Approx 5 years+ of experience in lifecycle marketing, email & SMS marketing, customer activation, and engagement, for CPG brands
• Deep knowledge of and hands‑on experience with Emarsys
• Expertise in A/B testing methodologies and driving KPI improvement
• Strong experience in consumer journey mapping, with the ability to build intricate audiences, user segments and trigger logic
• Basic HTML knowledge to ensure email templates are responsive and functional across all devices
• Adaptability to a dynamic, fast‑paced environment is essential
• A data‑obsessed mindset, not being fearful of creating Excel reports and pivot tables

Bonus Points (Woom Wishes!)

• Bike knowledge
• Experience with loyalty and/or referral programs is a plus!

Why You’ll Love Rolling With Us

• Competitive salary and benefits
• Generous healthcare options
• Paid time off that encourages balance and adventure
• Discounts on woom bikes and gear (for you and your family!)
• Learning and Development opportunities
• A mission-driven role with the chance to impact childhood experiences worldwide

More About Woom

We build bikes for children, not just smaller versions of adult bikes. From balance bikes for toddlers to first gears and beyond, our bikes are designed with kids in mind — lightweight, safe, and made to grow with them.

At woom, we believe every child deserves the freedom and confidence that comes from learning to ride. Our products are built to inspire joy, create memories, and empower families.

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.