Lifecycle Marketing Lead — Remote CRM & 1st-Party Data

Dentsu International Americas, LLC; United States; Hybrid; USD 94,000 - 125,000; Full time

Benefits offered by this job

Medical insurance

Vision insurance

Dental insurance

Life insurance

Short-term disability

Long-term disability

401k

Flexible PTO

Holidays

Sick leave

Parental leave

Job summary

Merkle is a leading data-driven marketing agency welcoming remote candidates based in the continental United States. As Senior Manager, Customer Lifecycle Marketing, you will join a team of experienced marketers focused on helping Merkle clients achieve their business goals.

You will develop strategic, omni-channel plans, translate CRM technologies into fresh ideas, build trusted client relationships, and collaborate with account management, operations, creative, and analytics teams to deliver

Qualifications

• Bachelor’s degree required.
• 7+ years in data-driven marketing – CRM, email, online/offline media.
• 3+ years working in an agency or consulting firm.
• Experience with Braze.
• Experience developing solutions to support the sale of new services to clients.
• Hands-on skills using data and research to guide decisions – proficiency in Excel and research tools.
• Experience translating data analysis into marketing recommendations – PowerPoint.
• Comfort with a matrixed organization.
• Average 20-40% travel.

Responsibilities

• Lead the development of strategic omni-channel marketing plans.
• Translate new technology - particularly CRM and 1st party data marketing - into client ideas.
• Monitor trends and competitive strategies and translate into new ideas for clients.
• Develop trusted, long-term relationships with client contacts and executives.
• Deliver meaningful client value through best-practice solutions and original thinking.
• Collaborate with team leadership and partner agencies to turn ideas into executable plans.
• Identify data points and measurements to show impact of our approach.

Skills

CRM marketing

Email marketing

Data analysis

Client relationships

Cross-functional collaboration

Marketing strategy

Presentation skills

Education

Bachelor's Degree

Tools

Braze

PowerPoint

Excel

Job description

Merkle is a leading data-driven marketing agency welcoming remote candidates based in the continental United States. As Senior Manager, Customer Lifecycle Marketing, you will join a team of experienced marketers focused on helping Merkle clients achieve their business goals.

You will develop strategic, omni-channel plans, translate CRM technologies into fresh ideas, build trusted client relationships, and collaborate with account management, operations, creative, and analytics teams to deliver