Director, Lifecycle Marketing & Direct Mail (Remote)

Dentsu; United States; Remote; USD 113,000 - 150,000; Full time

Benefits offered by this job

Medical, vision, and dental insurance

Life insurance

Disability insurance (short/long-term)

401k

Flexible PTO and holidays

Parental leave

Job summary

Merkle, an agency within dentsu, seeks a Director of Customer Lifecycle Marketing Strategy to lead omni-channel plans and data-driven CRM initiatives. Remote candidates based in the continental United States are welcome, with schedule flexibility and travel as needed.

The role emphasizes direct mail integration, client leadership, and measurable ROI across multiple industry verticals. You will translate technology into practical strategies, manage senior client relationships, and partner with

Qualifications

• Bachelor’s degree required.
• 8+ years of data-driven marketing, CRM, direct mail, email, and online/offline media strategy.
• 5+ years in an agency or consulting firm.

Responsibilities

• Lead the building, development, and delivery of strategic omni-channel marketing plans.
• Translate new technology (1st party data, CRM) into actionable marketing ideas for clients.
• Develop trusted client relationships and deliver measurable ROI.
• Collaborate with cross-functional teams to turn ideas into executable plans.

Skills

CRM strategy

Direct mail

Omni-channel

Data-driven marketing

Client management

Education

Bachelor’s Degree

Tools

Braze

Salesforce Marketing Cloud

Job description

Merkle, an agency within dentsu, seeks a Director of Customer Lifecycle Marketing Strategy to lead omni-channel plans and data-driven CRM initiatives. Remote candidates based in the continental United States are welcome, with schedule flexibility and travel as needed.

The role emphasizes direct mail integration, client leadership, and measurable ROI across multiple industry verticals. You will translate technology into practical strategies, manage senior client relationships, and partner with