Remote CLM Practice Lead: Loyalty, CRM & Growth

Merkle Inc.; Los Angeles (CA); Hybrid; USD 236,000 - 331,000; Full time

Benefits offered by this job

Medical, vision, and dental insurance

Life insurance

Disability insurance

401k

Flexible paid time off

At least 15 paid holidays per year

Paid sick and safe leave

Paid parental leave

Job summary

Merkle Inc. seeks a Customer Lifecycle Marketing Practice Lead, a remote/hybrid role in the US, to own the CLM practice, shape offers, and engage senior client buyers. This commercial leader drives revenue, pipeline, and market position across loyalty, lifecycle marketing, and first-party data strategies.

The role requires deep experience in CRM, loyalty, and data-driven marketing with strong P&L acumen and executive presence.

Qualifications

• 12+ years in CRM, loyalty, lifecycle marketing, or marketing tech.
• Commercial or leadership experience at a services firm.
• Direct loyalty strategy and program design experience.
• Experience selling promotions strategy and offer architecture at scale.
• Knowledge of lifecycle marketing platforms and performance benchmarking.
• Familiarity with first-party data strategy and identity resolution.
• Ability to link loyalty data to paid media efficiency for CMOs and VP buyers.
• Experience leading competitive RFP responses with pricing and scope defense.
• Hunter mentality with pipeline building across multiple capabilities.
• Comfortable in executive-level CMO/VP conversations without delivery leads.
• Bachelor’s required; MBA preferred; willingness to travel.

Responsibilities

• Own CLM practice revenue, pipeline, forecast accuracy, and margin.
• Develop annual CLM growth plan aligned to GTM priorities.
• Approve scope, pricing, and deal economics with senior sales leaders.
• Articulate Merkle’s CLM story joining loyalty, promotions, and data strategy.
• Maintain external market positioning via analysts, events, and thought leadership.
• Lead CLM pursuit motion across RFPs, retainers, and data mandates.
• Build pursuit teams leveraging full CLM capability stack.
• Coordinate with demand gen and sales on CLM personas.
• Represent the practice at partner events and client advisory boards.
• Maintain executive relationships with primary CLM buying personas.
• Champion integrated storytelling linking loyalty performance to paid media.
• Develop CLM talent and next-gen pursuit leads.

Skills

CRM strategy

Loyalty program design

Lifecycle marketing

Sales & marketing alignment

P&L management

RFP leadership

Commercial leadership

Revenue growth

Executive communication

Pricing & deal structuring

Travel willingness

Industry thought leadership

Education

Bachelor’s degree

MBA or equivalent

Tools

Salesforce Loyalty

Talon.One

Punchh

Kognitiv

Braze

Salesforce Marketing Cloud

Adobe Journey Optimizer

Iterable

Klaviyo

LiveRamp / AWS Clean Rooms

Job description

Merkle Inc. seeks a Customer Lifecycle Marketing Practice Lead, a remote/hybrid role in the US, to own the CLM practice, shape offers, and engage senior client buyers. This commercial leader drives revenue, pipeline, and market position across loyalty, lifecycle marketing, and first-party data strategies.

The role requires deep experience in CRM, loyalty, and data-driven marketing with strong P&L acumen and executive presence.