Senior Lifecycle Marketing Strategist: CRM & 1st-Party Data

Dentsu

Chicago (IL)

Remote

USD 68,000 - 85,000

Full time

4 days ago

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Benefits offered by this job

Medical, vision, and dental insurance

Life insurance

Short-term and long-term disability

401k

Flexible paid time off

At least 15 paid holidays per year

Paid sick and safe leave

Paid parental leave

Job summary

Merkle, part of dentsu, is seeking a Senior Associate, Customer Lifecycle Marketing Strategy. You will plan strategy focused on first-party data channels (email, SMS, direct mail, push) and develop omni-channel campaigns across multiple industries, translating data insights into growth opportunities.

Collaborate with account teams, write campaign briefs, and present recommendations. Requires a Bachelor's degree and 4+ years in data-driven marketing; Salesforce Marketing Cloud or Braze experience

Qualifications

Bachelor's degree required; 4+ years in data-driven marketing focusing on CRM/email/direct mail/SMS/push.
Hands-on data use to guide decisions; proficient in Excel and research tools; strong presentation skills.

Responsibilities

Build messaging strategy for omni-channel plans using 1st party data.
Translate data insights into marketing recommendations and campaigns.
Collaborate with internal teams and client stakeholders to ensure feasibility and impact.

Skills

CRM / email marketing

Data-driven marketing

Excel

PowerPoint

Client-facing communication

Education

Bachelor's degree

Tools

Salesforce Marketing Cloud

Braze

Job description

Collaborate with account teams, write campaign briefs, and present recommendations. Requires a Bachelor's degree and 4+ years in data-driven marketing; Salesforce Marketing Cloud or Braze experience

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