Senior Lifecycle Marketing Lead — CRM & 1st‑Party Data

dentsu; Colorado; Hybrid; USD 68,000 - 85,000; Full time

Benefits offered by this job

Medical, vision, and dental insurance

Life insurance

Disability insurance (short and long)

401k

Flexible paid time off

15 paid holidays per year

Paid sick and safe leave

Paid parental leave

Job summary

Merkle, part of the dentsu family, is hiring a Senior Associate, Customer Lifecycle Marketing. You will plan strategy focused on first-party data-driven channels (email, SMS, direct mail, push) and manage cross‑channel campaigns across multiple verticals.

You will translate data insights into actionable marketing recommendations while collaborating with internal teams. The role emphasizes solving business growth opportunities, delivering measurable ROI, and working in a matrixed organization

Qualifications

• 4+ years' experience in data-driven marketing – CRM/email/direct mail/SMS/push.

Responsibilities

• Build messaging strategy for omni-channel campaigns using first-party data.
• Translate new technology into marketing ideas for clients (CRM focus).
• Understand differences in marketing to customers across industries.
• Deliver meaningful client value through best-practice solutions and original thinking.
• Write campaign briefs for creative and execution teams.
• Collaborate with internal Merkle teams and partner agencies.
• Identify key data points to show impact of strategy on client business.

Skills

CRM marketing

Education

Bachelor's Degree

Tools

Excel

PowerPoint

Salesforce Marketing Cloud

Braze

Job description

Merkle, part of the dentsu family, is hiring a Senior Associate, Customer Lifecycle Marketing. You will plan strategy focused on first-party data-driven channels (email, SMS, direct mail, push) and manage cross‑channel campaigns across multiple verticals.

You will translate data insights into actionable marketing recommendations while collaborating with internal teams. The role emphasizes solving business growth opportunities, delivering measurable ROI, and working in a matrixed organization