Lifecycle Marketing Strategy Director (Remote)

Dentsu; United States; Remote; USD 113,000 - 150,000; Full time

Benefits offered by this job

Medical, vision, and dental insurance

Life insurance

Short-term and long-term disability

401k

Flexible paid time off

At least 15 paid holidays per year

Paid sick and safe leave

Paid parental leave

Job summary

Merkle, part of Dentsu, is seeking a Director of Customer Lifecycle Marketing Strategy to lead omni-channel marketing plans and translate CRM tech into client value. You’ll build trusted relationships with senior clients, collaborate across teams, and leverage data-driven insights to drive measurable ROI.

You will guide campaigns across multiple verticals, manage stakeholder expectations, and contribute to strategic recommendations to grow client relationships while navigating a matrixed

Qualifications

• Bachelor’s Degree required.
• Experience leading customer lifecycle marketing strategy engagements and delivering trusted content and recommendations to senior clients.
• 8+ years in data-driven marketing, CRM, direct mail, email, and online/offline media strategy.
• Hands-on experience leveraging data to drive customer experiences across the lifecycle.
• 5+ years in an agency or consulting firm.
• Deep understanding of how data drives decisions and interpreting data-driven results for actionable insights.
• Proficiency in Excel.
• Knowledge of Braze, Salesforce Marketing Cloud, or similar CRM platforms.
• Strong writing, presentation, and client-facing communication skills.
• Attention to detail and ability to incorporate feedback iteratively.
• Superior multitasking, networking, time management, and interpersonal skills.
• Comfort with matrixed organizations.

Responsibilities

• Lead the building, development, and delivery of strategic omni-channel marketing plans.
• Translate new technology, particularly 1st party data marketing and CRM, into new marketing ideas.
• Show understanding of differences in marketing to customers across verticals.
• Develop trusted, long-term relationships with key client contacts and executives.
• Ensure meaningful client value through best-practice solutions, skills, capabilities, and original thinking.
• Collaborate with team leadership and partner agencies to turn ideas into executable plans.
• Identify key data points and measurements to show impact on the client’s business.

Skills

Customer lifecycle strategy

Data-driven marketing

Data-driven decision making

Agency/consulting background

Client-facing communication

Attention to detail

Multitasking & time management

Self-starter

Matrixed organization experience

Education

Bachelor’s Degree

Tools

Excel

Braze

Salesforce Marketing Cloud

Job description

Merkle, part of Dentsu, is seeking a Director of Customer Lifecycle Marketing Strategy to lead omni-channel marketing plans and translate CRM tech into client value. You’ll build trusted relationships with senior clients, collaborate across teams, and leverage data-driven insights to drive measurable ROI.

You will guide campaigns across multiple verticals, manage stakeholder expectations, and contribute to strategic recommendations to grow client relationships while navigating a matrixed