Lifecycle Marketing Lead - Remote (B2B SaaS)

NorthAB LLC; Michigan; Remote; USD 70,000 - 110,000; Full time

Benefits offered by this job

Medical, Dental, & Vision Coverage

Flexible Paid Time Off

Company-funded Lifestyle Spending Act

Job summary

North is seeking a Lifecycle Marketing Specialist to own the customer journey from first touch through renewal and expansion. You will design and execute email, in-app, and multi-channel lifecycle campaigns that move contacts from lead to activated customer to advocate, acting as the primary owner of HubSpot and collaborating with Sales, Customer Success, and Product teams.

The role requires ~3+ years in lifecycle, retention, or CRM marketing, strong HubSpot experience, and a track record of

Qualifications

• Bachelor’s degree in Marketing, Communications, or Business.
• 3+ years in lifecycle, retention, or CRM marketing in B2B SaaS or fintech.
• Strong HubSpot proficiency with workflows, segmentation, and lifecycle management.
• Analytical skills to pull and interpret data for campaign decisions.

Responsibilities

• Design, build, and optimize multi-channel lifecycle campaigns (email, in-app, SMS) across the full customer journey.
• Own segmentation and lifecycle stage definitions in HubSpot, ensuring clean handoffs between marketing, sales, and customer success.
• Build and maintain nurture tracks for MQLs, trials, and post-sale customers with clear conversion and engagement goals at each stage.
• Partner with Analytics/Ops to define and track core lifecycle metrics (activation rate, time-to-value, retention, expansion revenue) and report on campaign performance.
• Identify and troubleshoot data integrity issues across the lifecycle funnel and collaborate with Content and Design teams on asset creation.

Skills

HubSpot

CRM marketing

Data analysis

SQL

Looker

Tableau

Lifecycle marketing

Education

Bachelor's degree in Marketing/Communications/Business

Tools

HubSpot

Job description

North is seeking a Lifecycle Marketing Specialist to own the customer journey from first touch through renewal and expansion. You will design and execute email, in-app, and multi-channel lifecycle campaigns that move contacts from lead to activated customer to advocate, acting as the primary owner of HubSpot and collaborating with Sales, Customer Success, and Product teams.

The role requires ~3+ years in lifecycle, retention, or CRM marketing, strong HubSpot experience, and a track record of