Lifecycle Marketing Lead: New Product (Remote)

OpenKrill; United States; Hybride; USD 60 000 - 80 000; Plein temps

Avantages offerts par ce poste

Medical, dental, & vision plans

401(k) plan with company match

Annual bonus

Flexible PTO (2 weeks strongly advised

Parental leave & disability benefits

Hybrid/remote-friendly environment

Company equipment provided

Résumé du poste

PrizePicks is seeking a Lifecycle Marketing Specialist to own the customer lifecycle strategy for a new product line. You will shape the lifecycle program from ground up, focusing on retention, re-engagement, and ROI alignment across channels.

The role requires CRM expertise, data-driven decision making, and the ability to operate in a fast-moving, ambiguous environment. Remote-friendly with a hybrid setup in Atlanta.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, Analytics, or related field.
• Minimum of 3 years of experience in customer success, email/lifecycle, or CRM marketing roles.
• Proficiency in Braze, Optimove, or similar CRM tools.
• Strong understanding of email/in-app/push marketing best practices and copywriting skills.
• Comfort operating in ambiguous, pre-launch environments and building lifecycle processes from scratch.
• Experience in Daily Fantasy Sports, gaming, e-commerce, or subscription/consumer products preferred.
• Ability to analyze data and metrics to drive actionable insights and optimize campaign performance.
• Organized and detail-oriented with a track record of managing multiple projects in a fast-paced environment.
• Excellent communication, collaboration, and problem-solving skills.

Responsabilités

• Own the end-to-end lifecycle strategy for a newly launched product line, driving repurchase and retention via organic lifecycle communications.
• Design and execute post-purchase nurture flows, re-engagement nudges, and usage reminders.
• Partner with analytics to monitor guardrail metrics and maintain ROI/attribution consistency across lifecycle domains.
• Represent Lifecycle Marketing on the product’s cross-functional team as a dedicated workstream owner.
• Coordinate with other lifecycle domains to avoid overlap and ensure a seamless end-to-end experience.
• Work with lifecycle analysts to define and extend customer segmentation for this product’s activity.
• Participate in quarterly tentpole planning aligning product with broader campaigns.

Connaissances

Lifecycle marketing

CRM marketing

Email marketing

Data analysis

Copywriting

Cross-functional collaboration

Campaign optimization

Ambiguity management

Formation

Bachelor’s degree in Marketing, Business, Communications, Analytics, or related field

Outils

Braze

Optimove

Description du poste

PrizePicks is seeking a Lifecycle Marketing Specialist to own the customer lifecycle strategy for a new product line. You will shape the lifecycle program from ground up, focusing on retention, re-engagement, and ROI alignment across channels.

The role requires CRM expertise, data-driven decision making, and the ability to operate in a fast-moving, ambiguous environment. Remote-friendly with a hybrid setup in Atlanta.