Lifecycle Marketing Lead | Remote, Data-Driven Growth

Leadout Capital; United States; Remote; USD 110,000 - 150,000; Full time

Benefits offered by this job

Health & Wellness benefits (US)

401(k) with company match

Equipment budget

Flexible schedule

Flexible PTO

Parental leave

Professional development budget

Conference opportunities

Job summary

Expo is seeking a Lifecycle Marketing Manager to own the full lifecycle for developer audiences, from lead nurture to onboarding, activation, upgrade, expansion, and retention. You will craft personalized journeys, manage automation in HubSpot, and collaborate with Growth Marketing and Product teams to optimize engagement and conversion.

You’ll define goals, build lifecycle frameworks, and iterate based on performance data and customer insight.

Qualifications

• 4–7+ years in lifecycle, email, content, or growth marketing with hands-on experience
• Ability to translate technical products into clear, audience-specific messaging
• Data-driven approach to funnels, engagement, and conversion

Responsibilities

• Own end-to-end lifecycle strategy across lead nurture, onboarding, activation, upgrade, expansion, retention
• Write lifecycle email journeys with segmentation, personalization, triggers, and sequencing
• Manage automation end-to-end in HubSpot; QA, launch, and optimization
• Define lifecycle KPIs and analyze performance to scale wins
• Use AI tools to speed up workflows and build repeatable processes

Skills

Lifecycle strategy

Email marketing

Growth marketing

HubSpot automation

Content writing

Data-driven insights

Cross-functional collaboration

Tools

HubSpot

Job description

Expo is seeking a Lifecycle Marketing Manager to own the full lifecycle for developer audiences, from lead nurture to onboarding, activation, upgrade, expansion, and retention. You will craft personalized journeys, manage automation in HubSpot, and collaborate with Growth Marketing and Product teams to optimize engagement and conversion.

You’ll define goals, build lifecycle frameworks, and iterate based on performance data and customer insight.