Lifecycle Marketing Strategist - Remote (HubSpot expert)

NorthAB LLC; Oregon; Hybrid; USD 61,000 - 83,000; Full time

Benefits offered by this job

Medical, Dental, & Vision Coverage

Flexible Paid Time Off

401(k) + Match

Mental Health Support & Well-Being

Paid Maternity & Paternity Leave

Education Assistance

Lifestyle Spending Account

Job summary

North, a US-based payments company, seeks a Lifecycle Marketing Specialist for remote work in the US. You will own the customer journey from first touch through renewal, designing multi-channel campaigns (email, in-app, SMS) and managing HubSpot workflows.

You will collaborate with Sales, Customer Success, and Product to drive activation, retention, and expansion, while running tests and tracking key lifecycle metrics. A data-driven approach and strong cross-team partnership are essential.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or equivalent experience.
• 3+ years of experience in lifecycle, retention, or CRM marketing, ideally in B2B SaaS or fintech.
• Strong experience with HubSpot, including workflows, segmentation, and lifecycle stage management.
• Track record of building nurture programs that measurably drive key business metrics (pipeline, activation, retention, NRR).
• Experience in payments, fintech, or other regulated B2B industries is a plus.

Responsibilities

• Design, build, and optimize multi-channel lifecycle campaigns (email, in-app, SMS) across the full customer journey: onboarding, activation, engagement, retention, win-back, and expansion.
• Own segmentation and lifecycle stage definitions in HubSpot, ensuring clean handoffs between marketing, sales, and customer success.
• Build and maintain nurture tracks for MQLs, trials, and post-sale customers with clear conversion and engagement goals at each stage.
• Partner with Analytics/Ops to define and track core lifecycle metrics (activation rate, time-to-value, retention, expansion revenue) and report on campaign performance.
• Identify and troubleshoot data integrity issues across the lifecycle funnel (e.g., stage mismatches between HubSpot and CRM/Partner systems).
• Run A/B tests on messaging, timing, and channel to continuously improve conversion rates at each lifecycle stage.
• Collaborate with Content and Design teams to produce lifecycle-specific creative assets (email copy, in-app messages, triggered content).

Skills

HubSpot workflows

Segmentation

Lifecycle management

Email marketing

A/B testing

Cross-functional collaboration

Data analysis

Copywriting

Education

Bachelor's degree

Tools

SQL

Looker

Tableau

Job description

North, a US-based payments company, seeks a Lifecycle Marketing Specialist for remote work in the US. You will own the customer journey from first touch through renewal, designing multi-channel campaigns (email, in-app, SMS) and managing HubSpot workflows.

You will collaborate with Sales, Customer Success, and Product to drive activation, retention, and expansion, while running tests and tracking key lifecycle metrics. A data-driven approach and strong cross-team partnership are essential.