Lifecycle Marketing Lead - Remote (B2B SaaS)

NorthAB LLC; Lansing (MI); Remote; USD 70,000 - 100,000; Full time

Benefits offered by this job

Medical, Dental, & Vision Coverage

Flexible Paid Time Off

Company-funded Lifestyle Spending Area

Job summary

North is seeking a Lifecycle Marketing Specialist to own the customer journey from first touch through renewal and expansion. You will design and execute email, in-app, and multi-channel lifecycle campaigns, coordinating across Sales, Customer Success, and Product to deliver timely, measurable experiences.

As the primary owner of the marketing automation platform, HubSpot, you will build nurture tracks, segment audiences, and partner with Analytics/Ops to define core lifecycle metrics and drive

Qualifications

• 3+ years of lifecycle, retention, or CRM marketing experience in B2B SaaS or fintech.
• Strong experience with HubSpot workflows, segmentation, and lifecycle management.
• Proven ability to build nurture programs that drive pipeline, activation, retention, and NRR.
• Strong analytical skills to interpret data and guide campaign decisions.
• Ability to partner with Sales and Customer Success on lifecycle handoffs.

Responsibilities

• Own the customer lifecycle from lead to renewal and expansion.
• Design and execute multi-channel lifecycle campaigns (email, in-app, SMS).
• Manage HubSpot marketing automation, including workflows and segmentation.
• Build and maintain nurture tracks for MQLs, trials, and post-sale customers.
• Collaborate with Analytics/Ops to track activation, retention, and expansion metrics.
• Coordinate with Content and Design for lifecycle-specific assets.

Skills

HubSpot

Lifecycle marketing

CRM marketing

Data analysis

Cross-functional collab

Education

Bachelor's degree in Marketing, Communications, or related field

Tools

HubSpot (workflows)

Looker

Tableau

Job description

North is seeking a Lifecycle Marketing Specialist to own the customer journey from first touch through renewal and expansion. You will design and execute email, in-app, and multi-channel lifecycle campaigns, coordinating across Sales, Customer Success, and Product to deliver timely, measurable experiences.

As the primary owner of the marketing automation platform, HubSpot, you will build nurture tracks, segment audiences, and partner with Analytics/Ops to define core lifecycle metrics and drive