Lifecycle Marketing Architect — Remote (B2B SaaS/Fintech)

NorthAB LLC; Michigan; Remote; USD 70,000 - 100,000; Full time

Benefits offered by this job

Medical, Dental & Vision

Flexible PTO

Lifestyle Spending Account

Job summary

North is seeking a Lifecycle Marketing Specialist to own the customer journey from first touch through renewal and expansion. You will design and execute multi-channel lifecycle campaigns (email, in-app, SMS) across onboarding, activation, engagement, retention, win-back, and expansion, with HubSpot as the primary marketing automation platform.

Collaborate with Sales, Customer Success, and Product teams to deliver timely, measurable experiences; build nurture tracks for MQLs, trials, and

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or equivalent experience.
• 3+ years of lifecycle, retention, or CRM marketing in B2B SaaS or fintech.
• Strong experience with HubSpot, including workflows, segmentation, and lifecycle stage management.
• Track record of building nurture programs that drive key metrics (pipeline, activation, retention, NRR).
• Strong analytical skills with the ability to pull and interpret data for decisions.
• Proven ability to partner cross-functionally with Sales and Customer Success on lifecycle & handoffs.
• Nice to Have: SQL, Looker, Tableau, product-led growth, in-app messaging tools.

Responsibilities

• Design, build, and optimize multi-channel lifecycle campaigns across onboarding to expansion.
• Own segmentation and lifecycle stage definitions in HubSpot and ensure clean handoffs.
• Build nurture tracks for MQLs, trials, and post-sale customers with clear goals.
• Collaborate with Analytics/Ops to define and track core lifecycle metrics and report results.
• Partner with Content/Design to produce lifecycle-specific assets (email copy, in-app messages).

Skills

Lifecycle marketing

CRM marketing

HubSpot

Analytics

Education

Bachelor's degree in Marketing

Tools

HubSpot

SQL

Looker

Tableau

Job description

North is seeking a Lifecycle Marketing Specialist to own the customer journey from first touch through renewal and expansion. You will design and execute multi-channel lifecycle campaigns (email, in-app, SMS) across onboarding, activation, engagement, retention, win-back, and expansion, with HubSpot as the primary marketing automation platform.

Collaborate with Sales, Customer Success, and Product teams to deliver timely, measurable experiences; build nurture tracks for MQLs, trials, and