Lifecycle Marketing Specialist (Remote, HubSpot & B2B SaaS)

NorthAB LLC; Lake Michigan Beach (MI); Remote; USD 70,000 - 110,000; Full time

Benefits offered by this job

Medical, Dental, & Vision Coverage

Flexible Paid Time Off

Company-funded Lifestyle Spending Acc

Job summary

North is seeking a Lifecycle Marketing Specialist to own the customer journey from first touch through renewal. This remote US role designs and executes email, in‑app, and SMS campaigns across onboarding, activation, retention, and expansion.

You will lead HubSpot workflows, segmentation, and lifecycle-stage definitions, collaborate with Sales, Customer Success, and Product, and analyze metrics to improve activation, retention, and revenue. Strong experience in B2B SaaS or fintech is preferred.

Qualifications

• 3+ years in lifecycle, retention, or CRM marketing, ideally in B2B SaaS or fintech.
• Strong experience with HubSpot including workflows, segmentation and lifecycle stage management.
• Track record of building nurture programs that measurably drive key business metrics (pipeline, activation, retention, NRR).
• Proven ability to partner cross-functionally with Sales and Customer Success.

Responsibilities

• Design, build, and optimize multi-channel lifecycle campaigns (email, in-app, SMS) across onboarding, activation, engagement, retention, win-back, and expansion.
• Own segmentation and lifecycle stage definitions in HubSpot, ensuring clean handoffs between marketing, sales, and customer success.
• Build and maintain nurture tracks for MQLs, trials, and post-sale customers with clear conversion and engagement goals.
• Partner with Analytics/Ops to define and track core lifecycle metrics (activation rate, time-to-value, retention, expansion revenue) and report on campaign performance.

Skills

HubSpot workflows

Segmentation

Lifecycle management

CRM marketing

Analytics

Cross-functional collaboration

SQL

BI tools (Looker Tableau)

Education

Bachelor's degree in Marketing, Communications, Business

Tools

HubSpot

Looker

Tableau

Job description

North is seeking a Lifecycle Marketing Specialist to own the customer journey from first touch through renewal. This remote US role designs and executes email, in‑app, and SMS campaigns across onboarding, activation, retention, and expansion.

You will lead HubSpot workflows, segmentation, and lifecycle-stage definitions, collaborate with Sales, Customer Success, and Product, and analyze metrics to improve activation, retention, and revenue. Strong experience in B2B SaaS or fintech is preferred.