Lifecycle Marketing Lead — Multichannel & Personalization

Housecall Pro; United States; Remote; USD 84,000 - 104,000; Full time

Benefits offered by this job

Medical, dental, vision

Life and disability

401(k)

Paid holidays

Flexible time off

Equity

Tech reimbursements

Job summary

Housecall Pro in the United States is seeking a Lead, Lifecycle Marketing to own multi-channel lifecycle campaigns across email, SMS, and in-app messaging, driving engagement and conversions. You will partner with content, design and analytics teams to ensure campaigns integrate with overall marketing strategies and meet regulatory requirements.

You’ll analyze performance metrics, optimize strategies, and ensure personalization and timely communications.

Qualifications

• Bachelor’s degree in Marketing, Communications, or a related field, or equivalent work experience
• 5+ years of experience in email marketing, SMS, in-app messaging, including campaign strategy, execution, and analysis
• Excellent HTML and CSS skills, including table-based email layouts, inline styles, media queries, and client-specific rendering fixes
• Strong JavaScript skills for landing pages, forms, custom tracking, and data manipulation
• Proven experience writing Liquid and/or Mustache templates for advanced personalization and conditional content
• Solid grasp of customer data models, segmentation, and event-based triggering
• Experience with A/B testing, segmentation, and personalization across channels with proven success of driving lift in engagement
• Knowledge of email and SMS compliance regulations such as GDPR, CAN-SPAM, and TCPA
• Experience with a CDP such as Segment, mParticle, or RudderStack is a plus

Responsibilities

• Develop and implement multi-channel lifecycle marketing strategies using email, SMS, and in-app messaging
• Build dynamic, personalized content with Liquid and Mustache logic, including conditionals, loops, fallbacks, and data-driven content blocks
• Configure and troubleshoot webhooks that pass real-time event and user data between the marketing platform, product, CRM, and third-party tools
• Work with Product, Data, Martech and Engineering to define event tracking, user attributes, and the data needed to trigger journeys
• Collaborate with content and design teams to create engaging and relevant campaigns tailored to customer segments
• Segment customer lists and apply personalization to deliver targeted, relevant communications
• Build accurate email campaigns for deployment
• Conduct A/B testing to refine campaigns and improve customer engagement and conversions
• Maintain and manage the lifecycle marketing calendar to ensure cohesive messaging across channels
• Ensure compliance with all marketing regulations, including GDPR, CAN-SPAM, and SMS guidelines and stay current on industry trends
• Monitor and analyze performance across all lifecycle channels, optimizing based on key metrics and providing actionable insights to stakeholders

Skills

Email marketing

SMS marketing

Lifecycle campaigns

HTML/CSS

JavaScript

Liquid templates

Mustache templates

A/B testing

Data-driven marketing

Regulatory compliance

Education

Bachelor’s degree in Marketing or related field

Tools

Liquid

Mustache

JavaScript

Segment/mParticle/RudderStack

CDP

Job description

Housecall Pro in the United States is seeking a Lead, Lifecycle Marketing to own multi-channel lifecycle campaigns across email, SMS, and in-app messaging, driving engagement and conversions. You will partner with content, design and analytics teams to ensure campaigns integrate with overall marketing strategies and meet regulatory requirements.

You’ll analyze performance metrics, optimize strategies, and ensure personalization and timely communications.