Lifecycle Marketing Lead — Client Experience

Crelate; Northern (KY); Hybrid; USD 90,000 - 135,000; Full time

Benefits offered by this job

Flexible hours

Learning opportunities

Startup culture

Awesome coworkers

Paid parental leave

Health coverage

401k with match

Disability insurance

Stock options

Company holidays

Job summary

Crelate is seeking a Client Journey Marketing Manager to own the client lifecycle from signup through renewal. You will manage one centralized communications program, shaping strategy with the Director of Marketing, CEO, and COO, and executing end-to-end with onboarding, renewals, and CSM teams.

You will build email and in-app messaging in HubSpot, optimize retention and expansion efforts, and coordinate with product and sales on cross-sell initiatives.

Qualifications

• 5–7 years in client marketing or lifecycle marketing at a B2B SaaS company.
• Hands-on builder who creates campaigns, segments, flows, and reports.
• Strong writing and voice ownership across client communications.

Responsibilities

• Own a single client communications calendar across lifecycle and coordinate channels.
• Define triggers for outreach with onboarding, renewals, and success teams.
• Build and manage lifecycle email and automation in HubSpot.
• Own cross-sell/upsell programs and optimize CTA across messages.
• Run review campaigns to build reputation and citations.
• Develop client stories into case studies and testimonials.
• Publicly celebrate client milestones and growth.
• Design handoffs across onboarding, support, renewal and marketing.

Skills

Lifecycle marketing

AI in marketing

Data-driven

Strong writing

Cross-functional

Tools

HubSpot

CRM systems

Microsoft Excel

Job description

Crelate is seeking a Client Journey Marketing Manager to own the client lifecycle from signup through renewal. You will manage one centralized communications program, shaping strategy with the Director of Marketing, CEO, and COO, and executing end-to-end with onboarding, renewals, and CSM teams.

You will build email and in-app messaging in HubSpot, optimize retention and expansion efforts, and coordinate with product and sales on cross-sell initiatives.