Lifecycle Marketing Lead - Hybrid, AI-Driven Growth

Manychat; Austin (TX); Hybrid; USD 180,000 - 240,000; Full time

Benefits offered by this job

Professional development budget

Medical, dental, vision coverage

Hybrid work environment

Flexible time off

In-office meals and snacks

Team offsites and events

AI tools adoption in daily work

Job summary

Manychat in Austin, TX seeks a Head of Lifecycle Marketing to own the customer journey from signup to loyal advocate. You’ll design and run a scalable lifecycle engine that drives activation, conversion, retention, and expansion, reporting to the VP of Growth Marketing and collaborating across Product Marketing, Product, Analytics, and Creative.

We value hands-on leaders who can orchestrate multi-channel programs (email, in-product messaging, push, and chat), build segmentation, run experiments,

Qualifications

• 8+ years in lifecycle, CRM, or marketing automation with proven activation/retention impact.
• Hands-on experience with modern marketing tools and data-driven decision making.
• Experience leading and growing a diverse marketing team.

Responsibilities

• Own end-to-end lifecycle strategy from onboarding to expansion.
• Build and orchestrate automated programs across email, in-product messaging, push, and chat.
• Design segmentation and personalization based on user behavior.
• Lead experimentation program: hypothesize, test, measure, iterate.
• Collaborate with Product Marketing, Product, Analytics on launches and measurement.
• Establish KPIs and translate insights into action across funnel.
• Own lifecycle tech stack and improve tooling and processes.
• Hire and develop a high-performing lifecycle marketing team.

Skills

Lifecycle marketing

CRM & marketing automation

Analytics & funnel analysis

Team leadership

Experiment design & A/B testing

Cross-functional collaboration

Education

Bachelor's degree in Marketing/Business or related

Tools

Braze

Iterable

Customer.io

HubSpot

Job description

Manychat in Austin, TX seeks a Head of Lifecycle Marketing to own the customer journey from signup to loyal advocate. You’ll design and run a scalable lifecycle engine that drives activation, conversion, retention, and expansion, reporting to the VP of Growth Marketing and collaborating across Product Marketing, Product, Analytics, and Creative.

We value hands-on leaders who can orchestrate multi-channel programs (email, in-product messaging, push, and chat), build segmentation, run experiments,