Lifecycle Marketing Director - AI-Driven Growth

Cervin; Draper (UT); On-site; USD 120,000 - 190,000; Full time

Benefits offered by this job

Competitive equity

Medical coverage

HSA contributions

Parental leave

Childcare reimbursement

Flexible PTO

On-site gym

Free meals

Merchant spend benefit

Trail access

Job summary

Redo in Draper, Utah is seeking a Director of Lifecycle Marketing to own email, in-app, and SMS strategies for prospecting, activation, onboarding, cross-sell, and retention. You will start hands-on, build the first programs yourself, and scale the team as revenue metrics guide decisions.

You will partner with product, sales, and post-sales to create a seamless onboarding experience, drive multi-product adoption, and define a data-driven experimentation roadmap to optimize retention and win-back.

Qualifications

• Built lifecycle programs from scratch with onboarding, adoption and expansion journeys.
• Able to tie email, SMS, and other communications to revenue impact.
• Experience owning end-to-end lifecycle programs in B2B SaaS.
• Proven ability to collaborate with product, sales, and post-sales teams.
• Hands-on with marketing automation platforms (HubSpot, Marketo) and data signals.
• Experience scaling programs and hiring lifecycle or customer marketers.

Responsibilities

• Turn the prospect database into pipeline by owning email strategy and execution.
• Align marketing email with sales outreach to create a unified merchant motion.
• Design onboarding journeys from install or contract to first value for each product.
• Drive multi-product adoption with usage-triggered campaigns and education.
• Turn product signals into actionable lifecycle programs with clean data.
• Build a customer marketing engine with reviews, references, and case studies.
• Set standards for email, SMS, and in-app messages and maintain quality.
• Define metrics for every program and establish an experimentation roadmap.
• Hire and develop lifecycle and customer marketers as programs prove out.

Skills

Lifecycle marketing

Email marketing

SMS marketing

Onboarding design

Funnel optimization

HubSpot

Marketo

AI fluency

Team leadership

Growth marketing

Tools

HubSpot

Marketo

Job description

Redo in Draper, Utah is seeking a Director of Lifecycle Marketing to own email, in-app, and SMS strategies for prospecting, activation, onboarding, cross-sell, and retention. You will start hands-on, build the first programs yourself, and scale the team as revenue metrics guide decisions.

You will partner with product, sales, and post-sales to create a seamless onboarding experience, drive multi-product adoption, and define a data-driven experimentation roadmap to optimize retention and win-back.